Bonnier Stirs Things Up In Print

by The Editors on September 28, 2010

Bonnier Corp Logo-1Seems the Bonnier Corporation (overlords of Transworld Media) is switching up nearly everything this month.

Bonnier management canned the editorial director at the Parenting Group, moved their Garden Design magazine offices to New York City, rebranded Wakeboarding as Transworld Wakeboarding magazine, and more importantly, eliminated three positions in the Carlsbad, California offices including the publisher of Transworld Skateboarding magazine, a job held by 11-year Transworld veteran Jamey Stone. Transworld Group Publisher Liam Ferguson explains:

TransWorld Media recently made a very small reduction in its workforce in an effort to cut costs, offset expenses and strategically plan for future initiatives that are currently in line for the company,” Ferguson said in an email. “In order to ensure the ongoing success of TransWorld Media, these tough decisions with our TransWorld Family were made so we can continue to provide an exceptional level of service to our audience, advertisers, and existing employees.”

Hard times, hard decisions. Jamey’s deep knowledge of skateboarding and dedication to authenticity is reportedly already being missed at the company. And, as most media companies are being forced to adjust staff sizes to meet new economies realities, the question many have is who will be next?

Rich Galligan September 28, 2010 at 8:55 pm

That is such total bullshit I can not even begin to explain…Jamey Is the real deal!!!!!!!!!!

change... September 29, 2010 at 1:21 pm

Action Sports always benefited from the “cool” factor in the work force. add to that a hungry group of willing and unemployed industry heads. The end result is cheaper labor.

Right sizing keeps the upper brass intact. Bosses don’t want to lose their jobs. So trim the fat. Rehire a cheaper lower rung employee.

Smart? Stupid? or just taking stabs in the dark to keep the red ink off the reports…

I wonder if stone was forced to take a severance and sign a non compete? Lets hope for TW sake that happened. Or else 3 mil in ad sales just walked out their front door.

Stone has CLOUT!

Anna Lytiks October 15, 2010 at 4:45 pm

These Q3 numbers seem to be the reason why:

http://www.magazine.org/advertising/revenue/by_mag_title_qtr/pib-3q-magazines-2010.aspx

Everyone else in the TW stable (except Wake) is up.

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