Vital Skate Rolls To A Stop

by The Editors on September 9, 2008

VitalmedianetworkToday, Vital Media Network President Brad McDonald announced that while their BMX and MX sites are doing well, they have decided to put their skateboarding site on ice saying:

We’re putting Vital Skate on indefinite hiatus. After two years, we just couldn’t get the traffic and advertising where it needed to be. To everyone who supported the site – thanks!

While McDonald and Todd Toth’s roots in BMX (along with the edit and photo skills of Mark Losey) helped take Vital BMX to the top in traffic, the group never did get traction in the skateboarding market. As we know, that industry is pretty tight about who it supports and does not support. Apparently, they were not backing Vital.

[Link: Vital Media Network]

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