Nike 6.0 has reportedly nabbed the title sponsorship position of the Winter Dew Tour’s Breckenridge, Colorado stop according to a Tripp Mickle story in the Sports Business Journal.
In an effort to promote the first line of Nike 6.0 winter outerwear this year, Nike has signed on as the title sponsor of the Winter Dew Tour’s Breckenridge, Colo., event this December. The three-year deal . . . is valued in the low seven figures annually. . .
It’s nice, but it means we won’t have the Totino’s Pizza Open to kick around any longer.
[Link: Sports Business Journal]
Nice move by Nike!
Who thinks Nike is becoming credible in action sports?
Hurley maybe Nike no.
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