Rudd Davis, founder of action sports advertising network BNQT and former JDK worker, has apparently been tapped to head up USA Today’s business development and digital development and this has caused Poytner Online media columnist Rick Edmonds to wonder what it all means in his Biz Blog:
How does it happen that two young execs from USA Today’s BNQT action sports site are now in charge of all business development and digital development? Does success in covering dirt-biking and skateboarding translate to building a broad digital domain?
Well, Rick. Could it be that after trying (and failing) to run a media business with the usual subjects they’ve finally realized that those wacky kids building that action sports business may actually understand how media works in a digital space? This move may be one of the first good decisions Gannett has made in years. Congrats, Rudd.
[Link: Poynter.org]
