Oakley, a company that has historically tried to out maneauver Olympic sponsorship rules, has apparently nutted up and become the official eyewear sponsor the Team USA, according to a Tripp Mickel (behind the paywall) story on Sports Business Journal.
Terms of the multiyear agreement were not available, but sources said it offers the USOC both cash and value-in-kind. . .
Maybe someday Street & Smith will give us access to the whole story.
[Link: Sports Business Journal]
