Volcom’s 23 Hour Party People

by The Editors on August 14, 2010

Every year Volcom chooses a theme and sticks to it for the entire trade show season. They’ve done hippies, hillbillies, and this year they raved it up with Volcom Techno Beach.

This clip is only one minute long. By the time the 2010 Fall Action Sports Retailer Show closes on Sunday, August 15, 2010 Volcom employees will have relived this minute 1,380 times. And then they will get to do it all again at Surf Expo next month, and at SIA in Janaury 2011. How’s that for dedication to the brand?

marc August 14, 2010 at 9:10 am

Next year they should dress up like business men and women

Estes August 14, 2010 at 9:59 am

I’m glad I’m not the ASR complaint dept. I know who ever gets assigned next to them needs to get ‘free’ booth space.

weston August 14, 2010 at 7:13 pm

@marc Next year they should dress up like business men and women

AHHAHAHAHAHAHA, that would be no fun then

marc August 15, 2010 at 6:30 pm

na dude, the could get all creepy and have lamborghinis, high class hookers, lines of coke while cranking “Genesis” (if Volcom does that next year, I want some $)

JB August 15, 2010 at 9:29 pm

I like it a ‘Wall street’ , ‘Liars Poker’ greed is good vibe. Mass manufactured t shirt individuality would never be so ironic…

Bob Mitchell August 16, 2010 at 9:40 am

VOLCOM…. Constantly…. Massively ahead of the curve!! Congratulations to them!!

Oglethorpe August 16, 2010 at 9:47 am

At least someone was enjoying the ASR tradeshow. Other than Volcom, what a snooze!

JAF September 8, 2010 at 11:07 pm

what a gay pride headache.

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