Beta Unit x K2 Snowboards

by The Editors on July 20, 2010

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We were just on our way to pick up some Beta Unit tees at UNIV (because Shaun McKay always looks so sexy in them, doesn’t he) when we were reminded that Beta Unit groove doesn’t stop at tees. No, not this season. Thanks to a collab with K2 snowboards we’re all in for a bit of an up-sell on the Beta Unit side.

Beta Unit is excited to announce their partnership with K2 Snowboards for the upcoming 2010/2011 season. We got to design the graphic for the Darkstar, which we used as a canvas to transmit our geo-futuristic dreamscapes to. We love snowboarding, and a lot of details in our clothing is inspired by the functionality of outerwear.

For the rest of the Beta Unit goods click the link.

[Link: Beta Unit and K2 Snowboards]

BillDo July 20, 2010 at 8:03 pm

Those $56 beta unit tees are hot. I wish I didn’t buy a bunch of plain tees at old navy for $4 each. Oh well, I guess I’m a big barney.

CHUCKnorris July 22, 2010 at 12:30 am

I don’t think it was the fact that you bought $4 dollar shirts that made you a Barn there Dilldo… Sorry, I meant Billdo…

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