Vipe Desai and Project Blue got a nice write up by Laylan Connelly in the OC Register. We were planning on meeting up with Vipe to get all the behind the scenes info, but someone beat us to it.
Each of the companies (Billabong, DAKINE, Electric, Nixon, O’Neill, Reef) have set aside specific products, and with each item sold $2 of the purchase goes to San Clemente-based Surfrider Foundation. This year, Project Blue is on track to make $100,000 from the sales to go to the non-profit. . . . The goal of Project Blue isn’t to get the companies to change their entire product line to environmentally-friendly substance, but to slowly get the companies thinking about how they can help the environment. Project Blue’s tagline is: “It’s not a charity. It’s a plan of action.”
Not bad at all.
[Link: OC Register]
Thanks for the support guys.
Vipe is around and down to chat if you still want to speak with him.
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