The Gumball Rally 3000 is a race in which a bunch of rich guys (some extremely annoying) race around the world in their six-figure cars and party every night with strippers and/or highly educated, intelligent, caring women who dress and act like them.
To honor these daring young men and their driving machines Nixon Watches has created a special timepiece and two headphone styles which will be sold beginning May 1, 2010 only in retailers that are on the Gumball route.
Created in collaboration with Gumball 3000, Nixon’s limited edition Rubber Player features a black silicone case/band with a custom gold caseback, crown and hands and co-branded artwork on the case and will retail for $200 USD. Joining the Rubber Player in the Gumball collection is The Whip and The Wire, two of Nixon’s most popular headphones. Each headphone model in this collection is available in a matte black finish with gold accents and custom Nixon x Gumball artwork and will retail for $60 USD (The Whip) and $75 USD (The Wire). All three products will be available and on-sale at Nixon retailers along the rally route in London, Amsterdam, Boston, Quebec, Toronto and New York City beginning May 1st.
There may be a worse reason to buy a new watch or pair of headphones. If we come up with it, we’ll let you know.
