Santa Cruz’s Paradise Surf Goes Online Only

by The Editors on April 6, 2010

Pss-Open023 SmSanta Cruz, California’s Paradise Surf Shop opened in 1997 with what was a bit of a new idea for surf shops: it was a core surf shop for active women owned by women. And for the last 13 years it has been just that. But on March 28, 2010 Paradise Surf closed it’s brick and mortar shop and will live only online, according to a story in the Santa Cruz Sentinel.

Anna Macken, who bought Paradise Surf Shop in 2008, closed March 28 “with mixed feelings,” citing “shifts in our lives” as the reason, according to an e-mail she sent to customers. She is still selling surf gear for women at Paradise Surf’s Web site, reasoning an online store could be easier for busy people to navigate. . . “We believe it is absolutely possible to continue fostering our community of women who surf, even if the physical store we used as a hub no longer bears our name,” her e-mail said.

Sad to see another good shop go, but we hear the future is digital.

[Link: Santa Cruz Sentinel]

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