Burton Snowboards has teamed up with Vice Magazine for a new 10 episode video program on VBS.tv called Powder and Rails. Drug references sell, right?
The series will delve through the storied history of the sport with an emphasis on how it transformed from a novelty for yuppie two-plankers to something bored skateboarders did in the winter to one of the most anticipated events in the Olympic Games. This VBS series begins with the legendary Fall Line Films releases in the late ’80s, particularly The Western Front. The videos shifted the focus of snowboarding, inspiring a whole generation to forget about contests and focus more on tricks and mountain exploration. They also helped, plant the seeds for the proliferation of professional snowboarders over the next two decades.
Looks like a nice little retrospective that all the bitter old snow shreds will enjoy. Lots of Steve Graham, Jeff Brushie, and Snowboarder Magazine employees.
[Link: VBS.tv]
