Mack Dawg Cuts The Annual Film

by The Editors on August 24, 2008

It was bound to happen sooner or later. Dude’s getting old. But Mike “Mack Dawg” McEntire has decided that he’s through doing the annual snowboard movie and is going to concentrate on other projects. One of which is a documentary on the life and weird times of Peter Line.

One of the more interesting things Dawger had to say was about what Transworld Business writer Mike Lewis called the “Internet piracy of content.”

Any industry that relies on a digital master and makes copies of it to make money dies by the Internet,” says McEntire. “It doesn’t matter what you do, if it’s a digital item that you can put on a computer and send it around then that’s exactly what they do. . . . “People…don’t know how much effort all the riders and film companies put into this. In the end I would have to say that a lot of people [in the industry] will be getting over it fairly shortly too, and then what happens is all these kids that thought they were all stoked for getting this stuff for free are gonna get nothing, well nothing of super, crazy good quality. There’s a handful of people that have been making snowboard movies for a super long time and they’re skilled craftsmen at what they do, and when those guys start to go away then the kids are gonna see that there’s a big difference between that type of production and just some kid with a [camera].”

Turn to face the strange changes. . . . .

[Link: TransWorld Business]

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