Aaron Rose is going the distance with the Beautiful Losers brand. There is no doubt about that. First it was an art show, then a traveling art show, and finally a film that continues to get more and more much deserved coverage as it rolls along. In a “special to The Times” Mark Olsen breaks down the story behind the film and the film itself.
Rose and his artists were navigating a terrain that could be seen as in opposition to the DIY ethos from which they emerged. With commercial success came claims of “selling out,” a watchword bandied about frequently during the ’90s. . . “I think corporations have changed since ‘selling out’ was such an issue,” said Rose. “Corporations have learned over the years, how to treat these alternative cultures.”
Of course, that’s probably not a bad thing to say when Nike Sportswear is “underwriting the theatrical release.”
[Link: LA Times]
