Not that we’re not getting enough Shaun White all over the rest of the world, now we get to see his bright, shining, flowing locks along with boardercross gold medalist Seth Wescott on boxes of our favorite breakfast cereal.
“It’s great being on a Wheaties box,” said White. “I remember being a kid and looking up to the guys whose faces were on these boxes and thinking how cool it was. I’m just stoked that Wheaties wanted me on the box and I can represent my sport in such a great way.”. . . “Having your very own Wheaties box is something many athletes strive for; so today it is an incredible feeling to see my box and know it represents determination, hard work and focus in a sport that’s relatively new to the winter games,” said Wescott. “To earn two consecutive gold medals means so much, and the culmination of now having a Wheaties box is the icing on the cake.”
The boxes will be available in stores beginning in April 2010.
[Link: Wheaties]
