The website Alister & Paine bills itself as “the digital magazine for 21st century executives” and seeing how they knew enought to interview Sanuk’s Jeff Kelly we’d have to agree. So how does Sanuk stay relevant?
By constantly doing what Nike and Sketcher and Crocs and those guys can’t do. We’re completely random. It separates us and it still gives us that feeling that we’re a brand that works out of a garage. . . We’ve had guys like Brad Pitt and Matthew McConaughey embrace the product and wear it religiously. Vanity Fair asked Brad Pitt what his favorite shoes were and he said ‘Sanuk Sidewalk Surfers’. You can’t ask for a better endorsement than that.
[Link: Alister & Paine]
