Burton Sued By Car-Freshner Corp.

by The Editors on February 22, 2010

GreentreeCar-Freshner Corp., the company that makes the little trees that hang from people’s review mirrors and soak up that dank weedy smell, has filed a trademark infringement suit against Burton Snowboards according to a story in the Watertown Daily Times.

Car-Freshner claims that the company offers a line of five “Fix” snowboards using the allegedly unauthorized tree design and that it has sold the boards through its Web site and at Sports Authority, Zumiez and Ski Co. stores in the Syracuse area. . . The Watertown company is asking a judge to, among other things, order Burton to recall and stop selling the disputed boards. It also is asking for an unspecified amount of damages.

Hard to believe anyone would mistake a snowboard for an air-freshner. . . but anything is possible.

[Link: Watertown Daily Times]

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