While we heard reports that the annual ispo Trade Show in Munich had a couple busy days, a so-so day and “the fourth day was for the exhibitors to visit each other” show organizer Messe München International claims they had a record year, according to a story on SportsOneSource.
More than 64,000 international visitors from 177 countries came to preview new trends and innovations during the 70th ispo in Munich, Germany. That represents an increase of close to 7% compared to 2009. . . Show organizers said 68 percent of visitors came from abroad, an increase of about 2% compared to last year. . . . “The numbers clearly show how strong this international sports business network is,” said Klaus Dittrich, chairman of the Management of Messe München GmbH: “Even after 4 decades ispo remains the “place to be” for the global sporting goods industry. In the future we will continue to expand our position with innovations and new concepts, like the ispovision and Opinion Leader concept.”
[Link: SportsOneSource]
One thing to note when talking trade show #s internationally…Euro trade shows count people everyday. So if you attend all 4 days, you are counted 4 times. In the U.S., it’s one badge, one person throughout.
some trade shows count each appendage
2 arms
2 legs
1 head
TOTAL: 5
don’t forget the backpack/roller bag that you carry with you.
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