There’s nothing better than a gushing write-up in the nation’s largest daily newspaper and USA Today writer Bruce Horovitz does it up proper with Jake Burton (not to imply that he doesn’t deserve it). It is rare to see newspaper profiles so filled with love. It’s almost like Horovitz works in Burton PR.
This is Jake Burton’s life — a major cool one. . . As the founder, cultural guru and chief prankster of the world’s largest snowboard company — and the guy who almost single-handedly turned snowboarding into a multibillion-dollar sport — he’s got a lot to do. Like snowboard 100 days a year. And surf for another 50, or so.
We all know the rest of the story story, but for a reminder read it all. It almost sounds too good to be true.
[Link: USA Today]
