Verizon Wireless has signed on as title sponsor of Fuel TV’s Daily Habit according to a press release.
Aside from “branding in all show graphics, as well as online banners and a unique brand page on the FUEL TV website” the company is also buying lots of coverage for their athletes.
Many of Verizon Wireless’ sponsored athletes will appear on “The Daily Habit,” including surfer, musician, and “Drive Thru” star Donavon Frankenreiter; surfer and “New Pollution” host Matt Beacham; surfer Sterling Spencer; freestyle motocross rider and three-time X Games Gold Medalist Kyle Loza, six-time X Games Medalist Todd Potter; three-time X Games Silver Medalist and 2008 Red Bull X-Fighters Series champion Mat Rebeaud; legendary skateboarder Omar Hassan; two-time X Games Gold Medalist and three-time AST Dew Tour winner BMX pro Daniel Dhers, and others.
We’re having a hard time getting used to the new face of sponsored editorial, but it looks like it’s here to stay.
[Link: Fiercewireless]
nothing new, or surprising. fuel has always and will continue to be run completely by its advertisers. at least they’re being upfront about it, which is more than you can say for most of the media in this industry
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