Are Frends Electric? They Are Now

by The Editors on January 25, 2010

Frends-Lifestyle

Seems like the Frends logo has been everywhere lately. On the snowboards of Mason Aguirre, Luke Mitrani, Danny Davis, Kevin Pearce and on some get well signs we’ve seen at the bottom of the pipe lately. Now, the whole Frends crew is beginning to make sense. Frends today announced the roll out of a line of six styles of electronic accessories that look amazing.

Our products are inspired, designed, engineered, field-tested and built to meet the same parameters we have for each other. Just like our friends, we want our gear to be strong, reliable, original, fun, dependable, and interesting. Frends has taken the time to build our gear from the ground up using our crew as the inspiration. For us attention to detail isn’t just a slogan we saw on one of those inspiration posters with a bald eagle carrying a baby goat in its talons into the sunset—we actually mean it.

The music listening devices will be available this spring and will retail from $33 to $88. Knowing the people behind the business end of Frends we’re guessing this could be pretty huge. Follow the jump for photos of the first three products off the line.
Frends-Classic-Brown-1
The Classic (in Brown).

Frends-Clip-Black
The Clip.

Frends-Grill-White
Yeah, we saved the best for last: The Grill.

[Link: Wearefrends]

tbone January 25, 2010 at 1:41 pm

Is this going to be run through Burton as well?

db January 25, 2010 at 2:22 pm

I´d say check out Urbanears instead.. Solid gear!

Bailey H January 25, 2010 at 6:12 pm

These headphones are sick!! Can’t wait to purchase some.

carolyn s. January 25, 2010 at 6:40 pm

finally some great headphones, designed by guys that know what athletes and music listeners want. Great design.

Eric I. January 25, 2010 at 7:40 pm

Sick headphones…..

Can’t wait to see them in stores. The Grills look especially pimp.

Raymopotamus January 25, 2010 at 11:07 pm

Frends….keeping it real AGAIN

Greg C. January 26, 2010 at 12:30 am

Quite cool but….not much of a passion. Urbanears or AiAiAi is way ahead of this.

Comments on this entry are closed.

Previous post:

Next post: