DC Shoes has rented out all 12 floors of The Standard Hotel in downtown LA July 31st-August 3 for the X Games.
Conceived by DC, The Gold Standard 2008 is a hosted hotel takeover during the 2008 X Games, developed as a tribute to DC’s X Games athletes over the past 14 years. Here, DC and Monster Energy along with presenting sponsors FUEL TV and Complex Magazine will occupy all 12 floors of the swanky hotel in the heart of LA.
Sounds like X Games party central to us. Guess that’s what you can do when you’re not spending all that money on X Games event sponsorship.
[Link: EXPN]
