If You Don’t Surf Don’t Start

by The Editors on July 22, 2008

Gotcha LogoPerry Ellis International has just announced signing a licensing agreement with leading European clothing giant TV Mania GMBH and Must International Trading, PTE, Ltd., to resurrect the Gotcha brand in Europe.

George Feldenkreis, Chairman and Chief Executive Officer of Perry Ellis International, said: “We are very excited about this agreement with TV Mania and Must International Trading. Their knowledge of both the European market and the surf lifestyle make them the ideal partner to re-launch Gotcha in Europe. We look forward to an outstanding partnership.”

Hard to believe anyone is interested is putting more money into this brand (no offense, Michael).

[Link: MarketWatch]

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