West 49, a Canadian action mall retailer we’ve constantly referred to as the “Zumiez of Canada” announced today that they have “secured a new vendor relationships with Volcom, Inc and plans to introduce branded apparel in all West 49 stores this coming Spring.”
“We are excited about our relationship with Volcom, Inc. and the potential to grow our businesses incrementally together,” said Sam Baio, Chief Executive Officer of West 49 Inc. “The addition of the premium, athlete-driven Volcom brand, is in keeping with our stores offering the ‘Best Brands on Earth’.”
The thing we find most surprising about this announcement is that Volcom hadn’t been in West 49 all this time. Then again, everyone is probably a little more motivated to do some deals now than they have been in the past. Click here for a quick breakdown of West 49’s business.
West 49 to introduce Volcom brand in spring 2010
BURLINGTON, ON, Dec. 16 – West 49 Inc. (TSX: WXX) (the “Company”), Canada’s leading action sport retailer, today announced that it has secured a new vendor relationship with Volcom, Inc. (Nasdaq: VLCM), and plans to introduce Volcom branded apparel in all West 49 stores this coming Spring.
“We are excited about our relationship with Volcom, Inc. and the potential to grow our businesses incrementally together,” said Sam Baio, Chief Executive Officer of West 49 Inc. “The addition of the premium, athlete-driven Volcom brand, is in keeping with our stores offering the ‘Best Brands on Earth’. Volcom is in high demand by our target customers and we already carry the brand in our Amnesia/Arsenic stores, as well as introduced Volcom Entertainment in our D-Tox stores this past Fall. Our ability to now add Volcom to our core West 49 banner’s stores further validates the strength of our business.”
Volcom product categories to be carried at West 49 include mens, boys, juniors and footwear.
About Volcom, Inc.
Volcom is an innovative designer, marketer and distributor of premium quality young mens and womens clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete-driven, creative and forward thinking. Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the United States and internationally. Volcom’s news announcements and SEC filings are available through the company’s website at www.volcom.com.
About West 49 Inc.
West 49 Inc. is a leading Canadian specialty retailer of fashion and apparel, footwear, accessories and equipment related to the youth action sports lifestyle. The Company’s stores, which are primarily mall-based, carry a variety of high-performance, premium brand name and private label products that fulfill the lifestyle needs of identified target markets, primarily tweens and teens. The Company currently operates 136 stores in nine provinces, under the banners West 49, Billabong, Off The Wall, Amnesia/Arsenic and D-Tox. The Company’s common shares are listed on the Toronto Stock Exchange under the symbol WXX. The Company has approximately 64 million shares outstanding.
Follow West 49 Inc. on Twitter at http://twitter.com/West49Inc
Just further evidence that Canadian biz is slow and irrelevant…just now getting Volcom?! Seriously? What’s their top brand? Gotcha?
“Eh hoser, did you check out these new Volcom pants? They zip off at the knee and turn in to cargo shorts. Pretty wicked eh?”
Comments on this entry are closed.