Any wonder why core retailers are getting a little more worried everyday with the “vertical integration” sweeping the industry? Here’s more fuel for the fire. Volcom has just “agreed to acquire the retail operations of Laguna Surf & Sport“ including its two locations in Laguna Beach and Aliso Viejo.”
Laguna Surf & Sport has been a landmark on the Southern California surf and skate scene for many years and this acquisition further demonstrates our dedication to core retail and its importance to Volcom,” said Richard Woolcott, chairman and chief executive officer of Volcom. “It’s great to now be more strongly aligned with one of our longest standing accounts and we look forward to working together even more closely in the years to come.”
Great for Volcom (the stock is up 64 cents on the news), bad for competing Ma and Pa retailers.
[Link: BusinessWire]
