Wendy’s And White Buy Up Winter Dew Tour

Looks like Shaun White’s halloween costume wasn’t just a wacky lark.

According to SportsBusiness Journal Wendy’s and Ubisoft’s Shaun White Snowboarding video game have basically bought out sponsorship of the Winter Diabetes 2 Dew Tour

A partnership that links Wendy’s and Ubisoft’s Shaun White snowboarding video game has helped the Winter Dew Tour sell out of its title sponsorships for the first time. The quick-service restaurant and the video game manufacturer struck a multifaceted partnership deal. . .

Now it’s all beginning to making sense.

[Link: SportsBusiness Journal]