Wendy’s And White Buy Up Winter Dew Tour

by The Editors on November 30, 2009

Shaunwhite HallowLooks like Shaun White’s halloween costume wasn’t just a wacky lark.

According to SportsBusiness Journal Wendy’s and Ubisoft’s Shaun White Snowboarding video game have basically bought out sponsorship of the Winter Diabetes 2 Dew Tour

A partnership that links Wendy’s and Ubisoft’s Shaun White snowboarding video game has helped the Winter Dew Tour sell out of its title sponsorships for the first time. The quick-service restaurant and the video game manufacturer struck a multifaceted partnership deal. . .

Now it’s all beginning to making sense.

[Link: SportsBusiness Journal]

{ 1 comment… read it below or add one }

Estes November 30, 2009 at 10:50 pm

I wonder if anyone booted Shaun on “Kick A Ginger Day”? (for you Southpark fans)

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