What kind of weird voodoo economics are going on at The Buckle? While most other mall stores’ sales are chomping down on gobs of sun-blanched feces, The Buckle is reporting that their Q3 profits rose 15 percent “on higher online sales and sales at stores open more than a year, according to BusinessWeek.
For the quarter ended Oct. 31, The Buckle earned $33.3 million, or 71 cents per share, compared with $29.1 million, or 62 cents per share, for the same quarter last year. . . Revenue rose 10 percent to $231.2 million from $210.6 million a year ago.
Having visited a few of Buckle stores we can honestly say we’re at a loss to understand what they are doing differently from PacSun and Zumiez, especially since they are in the same malls, with similar product, often directly across the room from each other. . . weird. Maybe Affliction and Aqua VI are pulling them through.
[Link: BusinessWeek]
