While normally getting coverage for his monster waveriding skills, or for his perfect fitness, USA Today’s story on Laird Hamilton (the Jake Burton of stand-up paddling) focuses on the business side of his life.
Hamilton this year joined the board of directors of San Diego-based H2O Audio, which makes products that waterproof digital audio players, such as iPod . . . . He’s done motivational speeches for companies and is releasing a fitness manual, Force of Nature: Laird Hamilton’s Handbook for Peak Living, in November. He also buys, develops and sells real estate in Hawaii and is developing property on Maui and Kauai. . . . And it appears he could already be headed for a business wipeout. In spring, Laird launched a clothing line called Wonderwall sold at retailer Steve & Barry’s, where most clothes sell for about $10. The retailer, though, filed for bankruptcy protection last week, and its future is murky.
Click the link for the rest of the surfer-as-businessman story.
[Link: USA Today]
