Witness Steve Berra’s tear-jerkingly earnest discussion of the Berrics Unified skateboard shop seal of approval program. Which is not to say we disagree with anything Steve has to say. As one PR executive mentioned to us: “Passion is a great weapon.”
If that’s true, this little video is a “firing AK-47.”
Amazing
Oh how I wish he actually believed what he is saying…
Steve,
I completely admire what you have done with the Berrics…
it’s truly amazing…
also, I think you’ve done a commendable job with the Berrics Unified…
HOWEVER, if mall shops are such shite why the hell is your Berrics stuff in West 49?
http://west49.com/products.jsp
they are a public company here in Canada…and in dozens of malls…they directly compete with local independent skate shops.
Comments on this entry are closed.