Hermosa Beach’s Spyder Surf has begun communicating with their customers via text message using technology from Sumotext, according to a story in the Easy Reader.
“This is a way to reach our customers right where they’re at. We’ve had huge success with spydersurf.com and other ways of spreading the word about Spyder Surf like newspaper advertising.” Spyder’s Richard O’Reilly said. “But, people don’t usually take their computers down to the beach or to the mountains for snowboarding. The Sumotext system allows us to reach them with messages they want to hear at the time they’re at the beach, skateboarding, or snowboarding.”
Kind of makes it sound like O’Reilly’s never heard of Twitter. If you’d like to check out what Spyder is doing just text SPYDER to 76704 and you’ll be signed up.
[Link: Easy Reader]
