The New York Times action scribe Matt Higgins has dropped in on the “Slater tour” story with a round up of whatever everyone else is saying (and we’ve all heard) spiced up with some quotes from ESPN’s Chris Stiepock and Vans’ Doug Palidini.
“There’s little doubt in most surfers’ minds that Kelly Slater is the best surfer who’s ever lived,” said Doug Palladini, vice president of marketing for Vans and president of the Surf Industry Manufacturers Association, an industry trade group. “So there’s no doubt he brings massive credibility to anything he wants to be a part of. The fact that he’s allowed his name and his agent to be associated with this has for sure made people sit up and listen more.”
For his part Champions Surf Tour’s Terry Hardy is keeping his lips zipped. In other words, no news here.
[Link: The New York Times via Shop-eat-surf]
I bet Axe and other corporations are lining up to spend their marketing budgets…..Toyota, Red Bull, Monster, Nissan, VW, Subaru, Old Spice, Duracel and many more Tour!
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