UK-based television production group Boomerang has just purchased the France-based snowboard website and print magazine Method Mag for an undisclosed amount and will include it in their Boom Extreme Publishing group.
Rasmus Ostergaard, managing director of Method, said: “The group’s skilled professionals share our enthusiasm for snowboarding and are leading players within extreme sports production. Boomerang’s expertise, creativity and business qualities will have a significant positive impact on our business. . . “Long term, it gives us a stronger foundation to project the Method brand to a bigger audience, and short term, it helps us to focus on delivering high quality content both in print and online to our existing audience. . . . “It also enables us to focus on our advertisers’ needs for partnerships with media groups like us in print magazine, online and IPTV for the future growth of snowboarding.”
And another indy goes corporate. Hope it worked out well for the entire Method team.
[Link: Wales Online]
