The Inland Emprie’s Press Enterprise takes a look into mixed martial arts clothing label Tapout. And what they find is a company that is crazy on the climb. Not that it comes as any surprise to anyone selling logoed T-shirts.
The privately held company reports that sales surpassed $25 million last year and are on track to hit $100 million this year. TapouT is now a major sponsor of fight events and reality shows produced for the cable network Spike TV by Ultimate Fighting Championship — a Las Vegas-based promoter better known as UFC.
They have a TV show, and thanks to a Hollywood-agency representation and product licensing they’ll be launching Tapout bottled water and energy drinks and is “considering lending its name to youth bedroom furniture.”
It must be nice to have no shame.
[Link: Press-Enterprise]
