by The Editors on April 12, 2013
Anastasia Ashley, who has has never been afraid to use all of her talents to keep her surfing career on the up and up, sits down with the HuffPost Live to discuss sexism in surfing.
A lot of people don’t realize that surfing is a very sexualized sport for both males and females. . . when you flip through a surfing magazine not only is it girls in their bathing suits who are very attractive, there are a lot of shirtless guys,” Ashley says. “I think it’s all part of the game. You can’t take it too seriously because it’s a never ending battle.
Yes, it is.
[Link: HuffPost]
by The Editors on April 11, 2013
The designers at Lost Enterprises are bringing back some classic nautical aloha flavor with their Lost At Sea collection of “Wovens, Terry Tanks, Cotton Elastic and Striped Boardshorts, Cord Printed and Striped Walkshorts, and caps.” A hoy there, matey. The entire collection is available on Swell.com, so check it out now.
[Link: Lost]
by The Editors on April 10, 2013
If you’re into action sports and like beer then Saint Archer Brewing Co. has just the brew for you. A idea launched by Josh Landan, Mikey Taylor, and Paul Rodriquez, Saint Archer will be available wherever Stone Brewing beer is sold beginning April 15, 2013.
In addition to Taylor and Prod, the brand lists a who’s who of action icons including snowboarder Todd Richards, surfers Taylor Knox, Dusty Payne, Josh Kerr, Laura Enever, Chase Wilson, Dane Zuan, shaper Chris Christenson, skateboarders Sean Malto, Bryan Herman, Chris Miller, Omar Salazar, Bryan “Slash” Hansen, Shane O’Neill, filmmaker Derek Dunfee, photographer Atiba Jefferson, and outdoorsman Jeff Johnson.
With that stacked a promotional arsenal, we’re guessing the word will get out pretty fast. Here’s what Archer says the brand is all about:
Saint Archer Brewing Company was founded on a unique strain of creative talent: World-class brewers. Artists and musicians. Surfers, skateboarders, and snowboarders… All coming together with passion and commitment to express our collective true love –– handcrafted beer. Saint Archer’s been a long time in the tank and we hope you taste our appreciation and gratitude in every sip.
For the rest of the story, click the link.
[Link: Saint Archer Brewing Co.]
by The Editors on April 8, 2013
After four weeks of voting the Valhalla Design & Conquer March Action Logo Madness is down to the final two. It’s the Thom McElroy designed Volcom Stone vs. Van’s Off The Wall Logo.
Both of them were behind early last week. Vans took over Burton midweek & Volcom took over Powell late in the day Friday. Voting is open until Friday.
All this contest needs is your vote. Click the link to decide the winner.
[Link: Valhalla Design & Conquer]
by The Editors on April 8, 2013
ZoSea Media’s outsider approach to staffing their Association of Surfing Professionals tour property continues with the addition of Michael Lynch as its Chief Marketing and Revenue Officer. Lynch previously worked for Visa (for 17 years) where he “led the company’s global sponsorship marketing/management strategy and execution including activations with the Olympic and Paralympic Games, FIFA World Cup, NFL and numerous other properties.”
“Michael is a highly respected global marketer, a top influencer in the sports industry and a leader in building brands,” ASP CEO Paul Speaker said. “His extensive experience and expertise identifying and activating sponsorships with the most recognizable sports properties in the world make him the ideal candidate for the position and an invaluable asset to ASP. He will play a vital role with ASP as we continue to build our infrastructure and grow the organization to better benefit our surfers, sponsors and fans.”
It will be interesting to see how this all turns out for the ASP. One thing seems apparent–Zosea is not screwing around when it comes to thinking outside the surf industry box Follow the jump for the official word. [click to continue…]
by The Editors on April 4, 2013
by The Editors on April 3, 2013
Ricardo Camargo of Vapor Studio, just tipped us in on a new project he’s working on called Lit, by NZN labs. Lit is an action tracker that no only keeps track of all your walking and running, but also surfing, snowboarding, and skateboarding and pulls it all together for some social competition as well. Camargo and his partners are currently trying to raise $100,000 for the project on a site called Indigogo.
LIT’s advanced sensors analyze your movements 24×7, scoring both activity and action by interpreting steps, distance, duration, intensity, strokes, paddles, jumps, rotations, turns, g-force, airtime, and more. . . Earn points for activity and bonuses for action. Points become the currency used to challenge yourself, your friends, and the world. . . LIT is 24×7 wearable and built to go where you go. Snow, surf, dirt, pavement? No problem. LIT is built for extremes. It’s rugged, shock resistant, and water resistant to 10 ATM / 100 m.
NZN Labs has already raised $27,000 but in the next 30 days they need going to need $70,000 more. To see how you can participate and help make Lit a reality, click the link.
[Link: NZN Labs]
by The Editors on April 1, 2013
After the top contenders got knocked out in earlier rounds of the 2013 Rip Curl Pro Bells Beach, it was Adriano de Souza who knocked out American tour rookie Nat Young to became the first South American to win the event in its 52 year history.
“This is the most important event on tour to me,” De Souza said. “Guys like Andy Irons, Kelly Slater, my hero Mick Fanning, they have all rung the Bell. I have been coming here a lot of years. I love the place. It has been a tough time for me recently. I started 2013 without a sponsor for the first time in many years. I had to believe in myself that a company would believe in me and one did. I have to say thanks to Pena for believing in me. I have a lot of people to thank, but all I want to do right now is ring the bell.”
For the official word from the ASP, follow the jump.
[click to continue…]
by The Editors on April 1, 2013
Carissa Moore made it two in a row by taking the Rip Curl Pro Bells Beach over Tyler Wright in 3- to 5-foot surf moving her even further ahead in the ASP 2013 World Title race.
“To win Bells is a dream,” Moore said. “As a little kid, you always looked forward to watching it and reading about it. The history and the prestige and the people who have won it are really legendary. To be a part of it now is really special.”
For the official word from the ASP, follow the jump. [click to continue…]
by The Editors on March 28, 2013
Yes, it’s a special issue of Surfing Magazine that is filled with bikinis, but as most girls we know will tell you, it’s a great way to check out all the new bikinis without having to pull them off the rack and try them on. The print version officially launches on April 2, 2013. Spring break, forever!
[Link via Grindtv.com]
