When we spoke to Graham Stapelberg at the Agenda Show two weeks ago and asked him how things were going at Billabong, he smirked and said, “I’ve been wearing a lot of hats lately.” Now the comment makes a little more sense. Today (January 23, 2014), the Association of Surfing Professionals announced that the former Billabong Global Vice President of Marketing (and former ASP Tour Judge) is taking the roll of chief strategy officer for the organization.
Stapelberg will support ASP CEO Paul Speaker and the executive team across multiple divisions of the organization as professional surfing enters into a new era of its existence as a global sports league. . . “Graham has exhibited excellence in virtually every sector of the sport throughout his celebrated 20 years of involvement,” Speaker said. “His extensive experience across events, sponsorships, athletes, judging, operations, finances, marketing, media and activations both inside and outside the industry will prove invaluable as we grow professional surfing in exciting new ways. We’re very fortunate to have Graham with us and we look forward to accomplishing great things together.”
Guess it’s now okay for any remaining surfers in the Billabong building to pack up and head out. For the ASP, however, this is another great move in a positive direction. Especially if they hope to replace all those surf fashion sponsorships with money from the real world. For the official word from the ASP, follow the jump. [click to continue…]
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