by The Editors on October 3, 2008
Though Kelly Slater and everyone else has denied it over the past two years, we lovebelieving the rumor that Quiksilver is going to give Kelly a $10 million bonus if he wins a 10th ASP world title
Slater showed no signs of pressure in the world title deciding heat, tactical as ever against local Basque surfer Eneko Acero (EUK) winning the round three Billabong Pro Mundaka heat to once again rewrite the sports history books. . . . Thirty-one year old Acero opened quickly for an early heat lead in the 1.5 metre (4-6ft) river-mouth waves before a relaxed Slater took control midway and claimed his ninth crown with the heat win.
Now that he’s slayed number 9, number 10 doesn’t seem like all that big of a hurdle. And yeah, we have no problem saying that. It’s all going to depend on whether Kelly wants it or not.
[Link: Billabong Pro]
by The Editors on October 2, 2008
You know things are tough when a story gets written about a magazine insert because it has 18 advertisers. But that’s why Media Daily News just wrote up EXPN magazine.
One reason that EXPN may be prospering is its 12- to-29-year-old male target, which seems to have disposable income during the economic downturn. “They’re as unaffected by this as you can be,” said Steven Binder, vice president of ad sales at ESPN The Magazine.
Unaffected? Sounds like something only a VP of ad sales could say. You know, someone riding high on 18 “pospering” pages of advertising.
[Link: Media Daily News]
by The Editors on October 1, 2008
The Burton Corp wants to sell Analog product so badly they’re willing to exploit a homeless man’s genitalia.
In the October 2008 issue of Blisss magazine, Analog’s ad features a homeless man laying on the front steps of what looks like a church with his pants undone and his penis out. To Analog this is apparently hilarious. “Please Use Buttons,” they joke.
They really should be nicer to him. He’s probably one of the few people in the world who would wear Analog without getting paid.
by The Editors on October 1, 2008
Volcom and Snow Team Ambassador, Artist, & Musician Jamie Lynn teamed up to create a piece to help raise awareness for Boarding for Breast Cancer (B4BC). One dollar from each piece sold from this collaborative collection is donated to B4BC.
[Link: Boarding for Breast Cancer]
by The Editors on October 1, 2008
So, it’s kind of a drag that so many of the top surfers are out of the Billabong Pro Mundaka, or that the surf has been pretty poor all week. That shouldn’t stop anyone from recognizing one small fact: if Kelly Slater wins his first heat in Round 3, he will be the ASP World Champion again, according to a story in the LA Times.
I hadn’t really thought about it that much until I was out there in the water, but I don’t want to deal with the emotions of worrying about it anymore,” said Slater, who defeated Carlsbad’s Taylor Knox and Britain’s Reubyn Ash in the first round. “I just want to try to win one more heat and get it done.”
For Taj Burrow to keep his hopes alive Kelly has to lose in round three and Taj has to win the contest. We were at Trestles so we know he can do the winning part, but Kelly losing in round three? We don’t think so. Sorry, Taj.
[Link: LA Times]
by The Editors on September 30, 2008
In 1970 surfer Peter Drouyn was the number one ranked surfer in the world: for men. Now the 58-year-old Australian is “transforming himself into a lookalike of voluptuous Hollywood icon Marilyn Monroe. . . and going by the name of Westerly,” according to a story on Metro.co.uk.
The retired legend, from Sydney, said his male hormones had gradually ‘drained from his body and been replaced by female hormones’ over the past eight years. . . . ‘It hasn’t been intentional. It’s totally natural, with no medication or hormone therapies, no enhancements and no advice. . . . It’s just happening,’ he said. . . . ‘It’s a strange phenomenon. This is all happening for a purpose.’ And he plans to undergo gender reassignment, which he hopes will be his ‘rebirth as a human’.
Apparently, he’s serious.
[Link: Metro.co.uk]
by The Editors on September 29, 2008
Transworld Surf’s Chris Cote just got a pile of these stickers and it sounds like he loves them:
As we all know, stand up paddling is lame, and we finally have a sticker that clearly tells the world what we’re all already thinking. My favorite people, the Gieger bros from down in Puerto Rico have created the best sticker ever.
Can’t say we disagree.
[Link: Transworld Surf]
by The Editors on September 29, 2008
by The Editors on September 29, 2008
The idea was to use sandbags placed in a “V” to “generate waves in a once-popular spot north of El Segundo’s [California] Grand Avenue,” but now the Surfrider Foundation says there is no reason to keep the reef up because it just never worked the way they’d hoped it would.
“We didn’t effectively get our surf back,” Surfrider Environmental Director Chad Nelsen said. “It’s been eight years, almost nine (since the reef was constructed), and it didn’t meet performance standards. We want to act responsibly. We don’t want these big pieces of plastic affecting the marine environment.”
It was a nice try. Thanks for cleaning up after yourselves.
[Link: Contra Costa Times]
by The Editors on September 29, 2008
The Burlington Free Press has done a short story on “youth marketing agency” Fuse, and the company’s partner Dr. Evil Issa Sawabini was kind enough to kick down a couple marketing tips:
1.) Get specific about your target audience, you likely can’t talk to everyone and get their attention.
2.) Avoid using stereotypes — goatees and tattoos don’t make your brand cool.
3.) Use the best photography.
4.) Develop a system to make sure your marketing program is working.
5.) Develop a marketing platform that makes sense for the brand.
6.) Develop authentic marketing programs.
7.) Measure your results and stay flexible.
8.) Select marketing tactics that work for your brand.
9.) Don’t use the word Xtreme.
It’s nice that corporate America is still this stupid, especially for those running youth marketing companies.
[Link: Burlington Free Press]
