After a year of no Marvericks contest it seems everyone is doing everything they can to make sure the event goes off this year. Yesterday, organizers announced that the contest window would now open on November 1, 2009.
Mavericks CEO Keir J. Beadling summed up the excitement, saying, “We’re thrilled to announce that this year’s big-wave contest season will begin earlier than ever before. We have long understood the importance of increasing the size of the contest window, but haven’t been able to do so. Last season’s events further highlighted how valuable a November opening date can be. Now, thanks to the support of everyone involved with the contest, we will make the November opening a reality.”
Sports Illustrated’s Arash Markazi gives Kolohe Andino, Connor Coffin and Evan Geiselman a nice boost in his column and they seem pretty chill about it.
Like many 15-year-olds would, the trio had a difficult time explaining why they have been tapped to become the future of American surfing. But the consensus amongst those in the Team USA camp — and certainly amongst their multitude of sponsors — is that this trio is the best to come from the mainland in at least two decades.
Hollister, the surf fashion brand that doesn’t waste money on silly things like sponsored surfers, surf advertising or surf contests, is joining Quiksilver and Billabong in New York City with a new store called EPIC Hollister at the corner of Broadway and Houston. And the press release is enough to make Miki Dora roll over in his grave.
It’s 40,000 square feet of pure California fantasy. It’s walking along Huntington Pier, hanging with the hottest crowd at the beach while the waves crash around you…literally! “The EPIC store is what Hollister is all about–big waves, surf, sun, and hanging out on the pier,” said a Hollister rep. “The laidback HCo. vibe is effortlessly cool, and we’re bringing the SoCal lifestyle to SoHo. . . . The first of its kind in the world, Hollister Co.’s EPIC store is about sight, sound, scent, taste, touch, and most of all, positive energy. It is without a doubt the coolest store to open in NYC. EPIC will be SoHo’s must see destination!
It’s so fake, it almost feels real. We can hardly wait!
Surf Diva, the La Jolla, California based women’s surf camp, retail store, and clothing brand is in the middle of a permit battle over professional surf camp access to the waves at La Jolla Shores between Menehune Surf‘s Darren Fulhorst and the City of San Diego’s Real Estate Assets Department, according to a story in The Voice of San Diego.
But how the city has distributed those permits in the last four years is threatening to put one of those companies, Menehune Surf, out of business, said Darren Fulhorst, the company’s owner. When his competitor, Surf Diva, was granted only two of the three permits it bid on in 2005, the city circumvented the formal bidding process to create a fifth permit at La Jolla Shores, which it granted to Surf Diva, and in the years since has been unwilling to account for how or why it did so.
Probably just another case of Isabelle Tihanyi handling handling her business.
SIMA announced yesterday that they have confirmed dates for Surf Summit 12 the conference that was cancelled in May due to Swine Flu worries. Now that Swine Flu has taken over the world, it appears that it is now safe to go back to Cabo September 30 – October 3, 2009.
SIMA President Doug Palladini believes it is the surf industry’s duty to attend:
“SIMA’s new Surf Summit 12 dates reflect the surf industry leadership’s strong consensus that we need an annual gathering of people and ideas, be it May or September,” said Doug Palladini, SIMA president. “We know that attending will remain a priority for all SIMA members given the need for increased business acumen and communication in these challenging economic times.”
For all the details about registrations, refunds, and the Friday, July 31, 2009 deadline, follow the jump. [click to continue…]
“Mavericks truly belongs to everyone, so we’re looking forward to democratizing the contest direction process,” Keir Beadling, CEO for contest organizer Mavericks Surf Ventures, said in a statement. “Studying the seasonal swell patterns and when to call the surfers is no small responsibility. We’re excited to pass the torch to the next generation of Maverick’s enthusiasts to assure the contest’s continued success.”
Apparently, corporations who own surf contests like to hold surf contests. According to the story Clark could not be reached for comment.
The 4th Annual Loews Surf Dog competition presented by the Loews Coronado Bay Resort was held in Imperial Beach, California on Saturday, June 20, 2009, according to a story on Newslite.TV.
The dogs competed in three different cat-egories for those under 40 pounds in weight, over 40 pounds, and teams, where humans joined the dogs on the boards. . . Some looked more comfortable than others perched on the surfboards, and while a few wore lifejackets, others were more than happy in just sunglasses.
Nice that the event was held at a beach where the water really can’t get much poopier.
Thomas Meyerhoffer is one of those “designers” who makes everything look a little too easy. He’s designed products for Apple, Scott, SonyEricsson, and furniture for Capellini. Of course, his real passion is surfing. And he’s been creating these hour-glass looking longboards for a couple years now. The San Francisco Chronicle checked in with Meyerhoffer last week to see how things are going.
Many designers add. Meyerhoffer took away. . . He cut out the sides, creating a distinct waist and hip that extended the contours – and benefits – of a short board. . . He tapered the tail to increase speed, but kept its length to balance the weight up front. There, the width remains to make nose-riding possible. . . “I was pleasantly surprised,” said Maverick’s surfer Peter Mel. “I didn’t know how good it would feel for how odd it looks. It just had a real nice flow to it.”
We still think they look too weird to ride. And, honestly, why would anyone want a longboard to turn like shortboard? If you want a board that turns like a shortboard, then ride one.
Rescue officials were notified at about 5:40 PM on Friday June 19, 2009 that a surfer had disappeared while surfing “heavy waves” at Pomponio State Beach near California’s Half Moon Bay, according to a story on hmbreview.com.
The unidentified surfer went underwater after being hit by waves and did not surface, according to a friend who was also out surfing at the beach. . . “I lost touch with him,” the surfer said, shivering. “He just disappeared.” . . .
He’s been on the ASP Tour for 11 years, and this is his best season yet, according to a hometown profile on FloridaToday.com.
The 29-year-old superstar with the affable personality is off to his best start (fourth in the world rankings after three fifth-place finishes) in his 11th consecutive season on the World Championship Tour. . .”Eleven seasons is a long time,” he said, laughing. “Anyone can go around and have an impact on any particular sport, but to do it 11 years, you’ve got to re-invent yourself, whether it’s working or not.
After a year of no Marvericks contest it seems everyone is doing everything they can to make sure the event goes off this year. Yesterday, organizers announced that the contest window would now open on November 1, 2009.
