Turns out the new Nike The Chosen just do action sports campaign looks much better in print than it does on video if this new Julian Wilson creative is any indication. Then again, it would kind of have to.
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Surfing
Shane Dorian has helped create a wetsuit that Transworld Surf’s Justin Cote says “will forever change the act of big wave surfing.”
Working together with Billabong Wetsuits and Mustang Survival Corporation, Dorian created the first wetsuit with a built-in instantly inflatable air bladder. With a quick tug on a ripcord, the wetsuit quickly lifts the wearer from deep underwater to the surface. . . The revolutionary suit has been dubbed the “Billabong V1” with the V standing for Vertical ascent and the 1 indicating positive altitude, or one foot above sea level.
It’s pretty obvious that this is a wetsuit that will save lives. And like all great ideas, it seems strange that no one had thought of it before.
[Link: Transworld Surf]
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Remember this? from Huntington Beach? Now there is this. Watch it. Then later we can all sing along. . . because you will get hooked.
[Link via Boing Boing]
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Big wave surfing pioneer Jeff Clark and his ex-wife Katherine Kelly Clark both want the permit that would allow them to hold a big wave surf contest at Mavericks, according to a story in the Mercury News.
On Wednesday night, the San Mateo County Harbor Commission dismissed an application to run the competition by Katherine Kelly Clark and her group, Mavericks Family LLC, after it emerged that the group had accidentally applied under a different name, Mavericks Community LLC, which was not registered as a corporation in the state of California. . . Then Jeff Clark stood up and — unexpectedly — told the commission that he, too, wants to hold a Mavericks surf competition next winter in Half Moon Bay. “There is clearly a lack of experience in business management and large-scale event planning,” he told the commissioners in a not-too-subtle dig at his ex-wife. “I would like to propose another choice.”
What a perfect place to air out personal grievances. Click the link for the rest of a story that will likely get even messier in the coming months.
[Link: Mercury News]
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Strangely, the New York Times headlined a story today Nike Tries to Enter the Niche Sports It Has Missed Missed? Seems, no one has mentioned to the old gray lady that Nike SB already owns the core skate market (and that’s not even counting Converse). Aside from a few people who still rock Vans most skaters don’t want to wear anything else. This hasn’t, however, stopped the Portland footwear giant from pushing on with a new, huge, advertising campaign that launches today called The Chosen. It’s reportedly the first time Nike has used action sports athletes in a major Just Do It, campaign.
The new campaign, called “The Chosen,” is Nike’s largest effort at moving into action sports, and will feature athletes like the skateboarder Paul Rodriguez (or P-Rod), the surfer Laura Enever and the snowboarder Danny Kass. . . “When we looked at action sports, we saw a unique consumer segment that was underserved in terms of product innovation,” Mark G. Parker, Nike’s chief executive and president, said at a shareholder meeting in May.
Nike’s The Chosen commercials premiere today on facebook at 4 PM PDT/ 7 PM PDT. Click here for skateboarding, here for surf, and here for snowboarding. The truth is, Nike really isn’t “trying” anymore in action sports. They’re just doing it. And yes, it took them a long, long time to figure it out, but now that they have . . . well, we all know the rest of that story.
[Link: New York Times]
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Dancing on Australian TV has got to be one of the most intense things Mark Occhilupo has ever done. But doing obviously isn’t the same as succeeding, and thanks to low scores he has been cut from the show.
“I had such a good time all the other celebrities were so nice. I made a lot of good friends and Jad was all time,” Occy said. “I had a ball. I want to thank everyone for supporting me through this ride. It’s been fun. It’s not for everyone, but I had a ball. I’ll get back to surfing.”
Will Occy continue dancing after this experience. “No, way,” he said.
[Link: Herald Sun]
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Austin Ware, Travis Beckmann, Chase Wilson and big money Spencer Regan.
At the 4th Annual K5 Pro/Am Surf Klassic held Saturday, May 28, 2011 at D Street in Encinitas, California Santa Barbara’s Spencer Regan edged Austin Ware, Travis Beckmann and Chase Wilson to nab his $2,000 in prize money.
Ultimately, Spencer Regan was crowned the 2011 champion and took home the $2,000. Local standout Austin Ware claimed 2nd place ($1,000) and Travis Beckmann, who punted a huge clean air reverse in his first heat giving him the claiming rights to the Best Air Award of $500, finished 3rd ($500) in the Finals. Chase Wilson finished a well-deserved 4th place and grabbed $250 for his efforts.
Nothing like a local surf contest to put everything in perspective. Click here for full results, or follow the jump for the official word. [click to continue…]
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While we think it would be hard to get bad footage of Lindsay Lohan, surf film maker Taylor Steele (working for painter Richard Phillips) has captured something stunning. It’s almost enough to make us forget her jail-at-home ankle monitor.
With the “Lohan” video, shot last month in Malibu, Calif., by the surf-king filmmaker Taylor Steele (and exclusively previewing here), Phillips is also banking on a new direction. Last we looked, he was strictly a painter, albeit one with a certain fixation on the power of media gods and goddesses to distract us from the people they really are.
Well, the distracting part of the artwork is definitely working.
[Link: Tmagazine]
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Apparently, the tiger sharks at Holualoa Bay on the Big Island of Hawai’i have been hungry lately. Two surfboards have been chomped in the last four days, according to a story in the Star-Advertiser.
The shark had come right up the tail of the board, clamped down over the skeg, pulling the back half of the 8-foot board under water, Honebrink said. . . The surfer, identified by Grace as Theresa Fernandez, was trying to grab onto the nose of her surfboard and paddle away from the shark, then the shark let go, he said. . . On Sunday at midday, a woman and her 3-year-old grandson were riding a stand-up paddleboard when a large shark knocked them both off the board about 20 feet offshore and took a bite out of the board, but didn’t touch them.
Just hope those Kona sharks keep craving fiberglass.
[Link: Star-Advertiser]
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If the Billabong Pro Rio wasn’t enough surfing Brazil, this weekend, Alma Surf Magazine is hosing Festival Alma 2011 in São Paulo.
The event brings together the most dynamic names of surf and the beach in fashion, arts, design, architecture, music, film and sports. On May 26th, 27th and 28th. The Festival was envisioned by entrepreneur and surfer Romeu Andreatta. Festival Alma’ 11, will culminate in this eighth edition to celebrate the “Life At The Beach”, as the theme of this year’s festival.
For more info, follow the jump or, if you speak Portuguese, click here for the website [click to continue…]
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