Someone wanted to check out REI’s no questions asked return policy, and fancy that, it appears to work quite well. Why pay for a snowboard when you can simply buy, use, and return with no explanation at all. Retail is still hell and appears to be getting worse by the day.
Today (May 3, 2013), Burton Snowboards named longtime employee John Lacy (left) as Chief Product Officer and promoted Sasha Dietschi-Cooper (right) to the position of SVP of North American Sales at Burton. Lacy will report directly to CEO Jake Burton while Dietschi-Cooper will report to Burton COO Mike Rees.
“We’re more focused than ever on the long-term success of Burton, and realigning John and Sasha’s roles reflects this priority,” said Jake Burton, Founder & CEO of Burton Snowboards. “During the past couple of years, John really stepped up and got our North American sales house in order. Now, we want to see him focus on key initiatives like product development & innovation, snowboarding participation and our opportunities in China. As for Sasha, he’s also a longtime veteran of the brand and the industry, and it was a natural evolution to have him take on more responsibility in sales. We have no doubt that both John and Sasha will succeed in their new roles.”
Last month, the annual Legends of Tahoe Snowboarding gathering was dedicated to celebrating the 30th Anniversary of the first World Snowboarding Championships and the life of snowboarding pioneer Tom Sims. In memory of the man and the event OG snowboard legends Mike Chantry and Bob Klein put together this memorial edit. Watch it to the end because the edit includes early snowboarding footage that you won’t see anywhere else.
It’s been a cold, hard winter for fans of June Mountain’s rocking terrain, after parent company Mammoth closed the mountain due to budgetary constraints last year. Now, it appears Mammoth Mountain is putting that all behind them by announcing that June Mountain will reopen for business in “mid-December 2013.”
“We couldn’t be more pleased to announce that June Mountain will be back in operation for the 2013-14 season,” said Carl Williams, general manager of June Mountain. “Next winter we look forward to bringing skiers and snowboarders a great on-mountain experience while also planning for June’s future, including the possibility of a new lift and enhanced snowmaking.”
Now all they need is a new way to get up the face and things will be right back on track. Might have to wait until 2015-16 for that, however. For the official word from Mammoth follow the jump.
For those hoping for a new snowboard next season, saving the money can be one of the hardest parts of the planning. Now, Signal Snowboards is helping to share the pain by letting snowboarders make six easy payments of $74 a month. Each month the buyer gets cool free stuff from the Signal 6 program.
Join SIGNAL 6 now and you’ll begin receiving monthly packages filled with all sorts of goodies — sure to scratch that itch during the summer months. Every month for six months another box will arrive at your door filled with soft goods, CDs, stickers and other specialty items from Signal and friends. The final box will arrive just in time for the snow to fall and that box will contain a brand new 13.14 Signal board of your choice.
This limited time offer ends on May 1, 2013 so click here (or over on their ad) to get on the program now.
That new snowboarding reality TV show staring Chris “Gunny” Gunnarson, Frank Wells, Josh Chauvet and the rest of the Snow Park Technologies team hits the National Geographic Channel on Thursday May 9, 2013 at 8 PM EST.
Mountain Movers, National Geographic Channel’s new adrenaline-packed series presented by Chevrolet, goes behind the scenes to show viewers how these world-class, high-intensity snow competition courses are constructed. Starting Thursday, May 9, at 8 p.m. ET/PT, bundle up as the hazards of winter weather, avalanches, heavy machinery and big personalities present constant challenges. But when metal, wood and snow are finally transformed into something Mother Nature never dreamed of … it’s epic.
Normally, a show about people pushing snow around at a resort would be pretty boring. Knowing the people involved we’re guessing this could get good.
Not sure what it is, but Tim Humphrey has created some of the most insane selfie edits of anyone on a snowboard. Here’s one from Northstar-At-Tahoe. How’s that monster back lip? Yeah, we watched it again and again and again. Damn.
We all hold our breaths each time an avalanche story reaches the mainstream news. First, hoping no one was hurt while at the same time recalling our own interactions with slides, and then selfishly hoping that it was no one we knew.
Unfortunately, on Saturday April 20, 2013, the action sports industry was faced with the sobering reality of Mother Nature’s deadly power when five comrades died in deadliest Colorado avalanche since 1962 when a huge field of snow slid near Loveland Pass in Colorado.
The four snowboarders and one skier who died in the slide all lived in Colorado and were all either ski and snowboard industry professionals or veterans of the backcountry, They were equipped with avalanche beacons and proper backcountry gear. The victims included Christopher Peters, 32, of Lakewood; Joe Timlin, 32; Ryan Novak, 33; Ian Lamphere, 36; and Rick Gaukel, 33.
The group had gathered on April 20, 2013 at Loveland Pass Resort for the Rocky Mountain High Backcountry Gathering sponsored by Snowboard Colorado Magazine according to a Colin Bane story on ESPN.com. Timlin was a sales representative for Jones Snowboards and an organizer of the backcountry event. Lamphere was the founder of Gecko Skins and Gaukel was an American Mountain Guides Association-certified climbing guide from Estes Park with extensive avalanche eduction. Jerome Boulay, the only person to survive the slide is the sales manager for Silverton, Colorado-based Venture Snowboards.
It’s April 22nd and “everybody knows today is Earth Day, Merry Christmas, Happy Birthday to whoever’s being born,” and to celebrate the day, Burton Snowboards has announced that they have “stepped-up efforts” to support Protect Our Winters.
“Burton has a deep responsibility to the sport we helped pioneer and to the people and environment that sustain it,” said Burton President Donna Carpenter. “We are riders, and we take climate change personally because snowboarding is our life, our livelihood and our passion. By working more closely with POW, our hope is to encourage snowboarders to get involved with the very important work the organization is doing. Together, we can protect our winters.”
Burton is also working to “encourage more riders to join POW’s efforts.” Today they’re launching an “awareness campaign on Instagram. . . To get involved, riders simply upload a photo and caption that shows how they protect our winters to @burtonsnowboard on Instagram and tag #HowYouPOW.” For the official details, follow the jump. [click to continue…]
Four snowboarders and one skier died on Colorado’s Loveland Pass Saturday afternoon, April 20, 2013, in an massive slide officials believe they likely triggered themselves, according to a story on NBC News.
Search and rescue crews recovered the bodies several hours after the slide, which was about 600 feet wide and eight feet deep, said Clear Creek County Sheriff Don Krueger. . .A sixth snowboarder caught in the avalanche was able to dig himself out and call for help, Krueger said. That person’s condition wasn’t immediately known. . . The victims all had avalanche beacons, Krueger added.
The names of the snowboarders have not yet been released. According to the Colorado Avalanche Information Center (quoted in a story on ABC News) this is the second deadliest avalanche in the United States since 1950. Our thoughts are with all of their families and friends.
[Update Sunday, April 21, 2013 via Fox News: The Sheriff’s office released the names of the snowboarders and skier this morning and sadly they are snow industry family. They are: Christopher Peters, 32, of Lakewood; Joseph Timlin, 32, of Gypsum; Ryan Novack, 33, of Boulder; Ian Lanphere, 36, of Crested Butte; and Rick Gaukel, 33, of Estes Park. The survivor was Jerome Boulay.
For more details check this Colin Bane story on ESPN and another in the Denver Post.