Burton + Protect Our Winters On Instagram

by The Editors on April 22, 2013

PowIt’s April 22nd and “everybody knows today is Earth Day, Merry Christmas, Happy Birthday to whoever’s being born,” and to celebrate the day, Burton Snowboards has announced that they have “stepped-up efforts” to support Protect Our Winters.

“Burton has a deep responsibility to the sport we helped pioneer and to the people and environment that sustain it,” said Burton President Donna Carpenter. “We are riders, and we take climate change personally because snowboarding is our life, our livelihood and our passion. By working more closely with POW, our hope is to encourage snowboarders to get involved with the very important work the organization is doing. Together, we can protect our winters.”

Burton is also working to “encourage more riders to join POW’s efforts.” Today they’re launching an “awareness campaign on Instagram. . . To get involved, riders simply upload a photo and caption that shows how they protect our winters to @burtonsnowboard on Instagram and tag #HowYouPOW.” For the official details, follow the jump.Burton Joins Forces with Protect Our Winters to Encourage More Snowboarders to Fight Against Climate Change

Burlington, VT (April 22, 2013) In honor of Earth Day, Burton is proud to announce stepped-up efforts in support of Protect Our Winters (POW), an athlete-focused foundation whose mission is to unite the winter sports community against the effects of climate change. Together, Burton and POW will focus on building awareness and taking action against global warming in the snowboard community through social media campaigns, global team rider activation and events.

“Burton has a deep responsibility to the sport we helped pioneer and to the people and environment that sustain it,” said Burton President Donna Carpenter. “We are riders, and we take climate change personally because snowboarding is our life, our livelihood and our passion. By working more closely with POW, our hope is to encourage snowboarders to get involved with the very important work the organization is doing. Together, we can protect our winters.”

Burton and POW have strong ties already as Burton team riders Nicolas Muller, Danny Davis and John Jackson are actively involved with the POW Riders Alliance, a community of professional athletes committed to environmental leadership. And many Burton riders also signed a climate change petition last week that urged President Obama to take action on climate change and clean energy.

Moving forward, Burton plans to encourage more riders to join POW’s efforts through social media campaigns, and the company will actively promote POW at marquee events like the US Open Snowboarding Championships. To kick things off today, Burton and POW are launching an awareness campaign on Instagram where riders can share how they protect our winters and in turn win cool prizes from Burton and POW. To get involved, riders simply upload a photo and caption that shows how they protect our winters to @burtonsnowboard on Instagram and tag #HowYouPOW. Each month, a new winner will be randomly selected and recognized for their fresh take on making a difference.

“We’re absolutely thrilled about our partnership with Burton,” said Chris Steinkamp, Executive Director of Protect Our Winters. “Our ability to unite the snow sports community, build grassroots advocacy and take a strong economic message to Washington is being taken to another level now.”

Burton’s expanded relationship with POW is just a part of its extensive commitment to sustainability. Since 2008, Burton has actively increased its focus on sustainability by working to ensure a healthier future for all riders through efforts like the Green Mountain Process, where Burton seeks to improve not just the use of sustainable materials, but also the production process as a whole. In addition, through a continued collaboration with Mountain Dew, Burton has gained a consistent supplier of high-grade fabrics woven with recycled plastic soda bottles. Burton also has a department focused on sustainability that reports directly to Burton President, Donna Carpenter. The group has stepped up social and environmental responsibility in the supply chain with restricted substance and code of conduct policies. And last year, Burton became a blue sign® system partner to ensure select softwoods and bags meet the highest standards of environmental responsibility, consumer safety, and resource conservation.

For more information on all of Burton’s sustainability efforts, check out www.burton.com/sustainability. And to get involved with Protect Our Winters, head to www.protectourwinters.org.

About Protect Our Winters
Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 50,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit protectourwinters.org.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information, visit www.burton.com. Follow our line at: facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.

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