Join Joey Sexton, Justin Mulford, Cody Beiersdorf, and Cameron Strand on a warm day at Bear Mountain! If that isn’t redundant this season.
[Link: Ashbury Eyewear]
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Snowboarding
Just looking at this new Flow Darwin ABT makes us want to go ride some powder, but they say it works just as well on the groomed stuff.
The Darwin ABT snowboard is the quiver filling powder board of choice for Mike Basich, Shin Biyajima and all the Flow team athletes looking to float the powder. . . This quiver filler was designed in collaboration between Dale Rehberg and Basich, Not just a powder hungry bandit, it actually works incredibly well on hard pack as well. The directional shape with its swallowtail and 2 piece ABT was designed around the camber and side-cut to give us “The sickest snowboard ever made.”
Flow is reportedly giving one of these away on February 28, 2015. Click here and you might just get lucky.
[Link: Flow Snowboards]
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John Jackson, who recently joined up with Signal Snowboards, now has jumped in with Under Armour.
Jackson joins the Under Armour team with a multi-year partnership, alongside veterans and snowboarding icons Bjorn Leines, Kyle Clancy as well as multi-slope mavens Chas Guldemond, Dustin Craven and Tyler Nicholson. Together, these athletes will be critical in building upon Under Armour’s legacy of innovation and developing state-of-the-art outdoor performance gear. . . “There are many new heights I want to reach in snowboarding,” said Jackson. “I’m very happy to team up with a company who is committed to technology, design, and to making athletes better. I am beyond stoked to be able to be working with one of the world’s most innovative brands.”
For the official word from Under Armour, please follow the jump. [click to continue…]
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It’s been a pretty big media week for Westbeach and Lululemon founder Chip Wilson. First, he was featured in the Talk of the Town section of The New Yorker magazine regarding the launch of his wife and son’s new clothing line (and retail stores) Kit & Ace, and then yesterday (February 2, 2015) he was profiled in The New York Times.
More than once, the way Wilson spoke reminded me of the airhead fashion model Ben Stiller plays in “Zoolander.” But for all his off-putting and impolitic utterances (in a blog post about Lululemon’s origins, he infamously linked the use of birth control to rising divorce rates, and claimed this led to his future market), he has a kind of genius for forecasting trends and assessing the human impulses — vanity, insecurity, the yearning for perfection — that make people pay more for something they could buy much cheaper elsewhere.
Yep, the same old Chip we remember from back in the snowboard days. It’s good to see someone stick to their opinions and become action sports single most successful billionaire at the same time. There are lessons to be learned here somewhere.
[Link: The New Yorker & New York Times]
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Looks like X Games 4th place finisher Shaun White is having a little trouble drumming up sales for his upcoming Air & Style event in the Rose Bowl parking lot (not the bowl) in Pasadena, California in February (you know, “Coachella meets X Games”). Either that, or he just likes having local news crews (San Diego CBS 8) follow him around to his favorite Mexi joints.
The famous Snowboarder was at one of his favorite taco shops this morning – Ricos Taco Shop in Encinitas to surprise fans and promote Air + Style. . . The event features a combination of the world’s greatest snowboarders, skiers and skateboarders, as well as live performances from some of the top music acts.
With Mr. Blanco it seems the hustle never stops. Truth is, with a music line up featuring the Lips (both Black and Flaming), Sleigh Bells, Surfer Blood, Steve Aoki, Edward Sharpe & The Magnetic Zeros, and more it’s going to be a great show regardless of the hucking going on the crushed ice tower. Click here for all the info.
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Watch out jocks! Halldor Helgason will apparently steal your girlfriend then wet you own pants for you now that he’s rocking the VonZipper goggles.
For the official word from VZ please follow the jump. [click to continue…]
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Spy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).
“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”
For the official word from Spy, please follow the jump. [click to continue…]
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We’re not in Denver, Colorado this week for the 2015 Snow Industries of America Show. In fact, we haven’t attended the Denver show since January 2013. Why? The most simple reason is that it’s easier not to go, but the truth may be that like many other companies who are skipping this year (Burton, Mervin, etc. . . ) our SIA cost-to-benefit ratio had been sliding for years.
Seeing as this is SIA Season (not to mention Throw-back-Thursday), join us as we look back on all the people, parties, products, and booths that we’ve covered over the past few years. Here’s the breakdown:
2013: People, Products, Booths
2012: People, Parties, Products, Booths
2011: People, Products, Booths
2010: People, Parties, Products, Booths
2009: Day 1, 2009 TWS Rider’s Poll
Now that we’re all teary eyed, lets ask one question: has anything changed, progressed, or improved? If so, please let us know.
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In April of 2014, snowboarders Josh Dirksen, Forrest Shearer, Adam Haynes and a small media crew from frequency TSJ rode fat bikes to the base of South Sister, Oregon. From there, they donned split boards and spent four days camping and riding on the mountain the locals call Charity.
[Link: frequency The Snowboarders Journal]
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All around big mountain snowboard ruler John Jackson has joined Dave Lee at Signal Snowboards and together they’ll be working on some new projects. We’re looking forward to seeing what they produce. Aren’t you?
[Link: Signal Snowboards]
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