Bonfire has a new website for the new season and the guy responsible would like you to check it out. Here’s what Tim Swart has to say about it:
“an exciting moment today launching the winter 18/19 Bonfire website! I have been a big fan and user of Bonfire consistently since the brand’s inception. Re-igniting Bonfire in the market and being able to roll out a fresh, new and exciting site for the brand, products and riders is a treat. Check it out here: https://bonfireouterwear.com
Click the link to check out just how this zombie brand in being re-animated. . . er, re-ignited.
Admittedly, we haven’t been paying much attention to anything that doesn’t fall pre-packaged into our email boxes, but we did want to take a moment to remember all the good times we’ve had with Yobeat.com over the past 21 years. There are far too many to mention, but let’s just say that we were there at the beginning, we’re thankful for everything the site helped create, and we’re glad to still be here waving goodbye to the last great independent snowboarding website.
Here’s what Yobeat’s founder Brooke Geery had to say about the site’s demise:
Dear Dedicated Readership,
Twenty-one years. When I began this website on my AOL account, I never imagined it would last this long or take me to the places it has. But they say all good things must come to an end, and my friends, that day is today. The website you love to hate will not see any futher updates. It will remain online for the time being, but may be deleted at any time. I recommend you print out your favorite articles now or forever live in regret when they are gone.
This was not an easy decision to come to, and it was aided in large part by a legal battle with my former partner. As a result, the name Yobeat no longer belongs to me. For the record, the instagram @yobeat is no longer affiliated with this website and any merchandise you may encounter is not either. The media juggernaut and the T-shirt company have parted ways and I do not want to do anything to inadvertently promote the latter.
Instead, I aim to continue my efforts on a new platform under the name Blower Media. As of right now, it’s just a logo and some stickers, but it could be something amazing some day. Stay tuned.
Longtime snowboard industry head Randy Torcom is the latest (of a growing list) to join the legal weed movement by taking a job at C21 Investments, as Vice President of Marketing. The company is focused on “building and acquiring market leading marijuana brands,” according to a press release.
“Brand integrity and authenticity are critical for success in the cannabis industry,” said Torcom. “C21 Investments is committed to a strong national and international brand strategy that delivers a compelling proposition of high-quality products, with life-style and value delivery that consumers can have a deep and meaningful connection with that will stand the test of time.”
Like, uh? Whoa! Sorry, just spilled our Cheetos. For the official word from . . . like, wait, what were we just saying? Oh, ha, whatever. (We apologize for resorting to old, cliche stoner jokes in spite of the fact that marijuana is now a respected, mostly legal, and sometimes elegant form of adult relaxation.)
The Vail Resorts borg is apparently not satiated just yet as it “entered into a purchase agreement” with Triple Peaks, LLC the owners of Okemo Mountain, in Ludlow, Vt., Mount Sunapee, in Newbury, N.H., and Crested Butte Mountain Resort in Mt. Crested Butte, Colorado.
The sale includes the three ski resort operations, as well as Okemo Valley Golf Club in Ludlow, Vt., and Tater Hill Golf Club in Windham, Vt. As part of the transaction, Vail Resorts will also own the leasehold assets presently owned by Och-Ziff Real Estate. . . “Diane and I are incredibly proud of what we have accomplished at the three resorts for the last 36 years,” remarked Tim Mueller, co-owner and president of Triple Peaks, LLC. “We have had the great privilege of working with a lot of smart, hardworking, dedicated team members, as well as many other people in the local communities and the states where the resorts are located.”
Yes, young slider, soon you’ll only need one pass to ride them all. For the official word from Triple Peaks, please follow the jump.
In the quest to turn snowboarding athletes into bonafide celebrities who can then cash in on their cross-over fame with massive endorsement deals, Dancing with The Stars has been a favorite. (Louie Vito made it five weeks). This season it was Jamie Anderson’s turn to spin across the stage in the arms of a professional dancer. Well, sadly, before anyone could develop any kind of love for America’s Slopestyle darling, she got bounced right off the show without even making it to week two. But, hey, she did it with a smile on her face that suggested she just might be glad this little stunt is over.
It’s been all over social media, but we’re glad to see Brock Crouch smiling from the pages of the Vancouver Sun. Especially after what he went through when a cornice broke out from under him on April 22, 2018 while he was filming with Absinthe Films in the backcountry near Whister.
“I was standing at the top of a ridge with Cam (Fitzpatrick, a fellow snowboarder) when the cornice broke under me and pulled me backwards into a slide,” he wrote. “It took me through about 1,000 feet and over several rock bands before I ended up at the bottom, buried with no oxygen for almost five minutes. . . I tore my pancreas, knocked out five teeth, got a ‘periorbital hematoma’ (basically closed up my right eye) and fractured my L2, L3 and my T12 vertebrae,” Crouch said. . . Initially, I didn’t know what to expect because we didn’t know how serious my spine and pancreas injuries were. Last night, we got some final results from the doctors and somehow by the grace of God I don’t need any surgery and I get to leave here in the next few days since there was no spine or nerve damage.”
Thanks to the quick work of their heli pilot and John Jackson leading the diggers the crew able to dig Crouch out and get him to the hospital in time. And we’re all thankful for that. Heal up fast, Brock.
Tuesday April 24, 2018 is the day that Boardriders, Inc. (Oaktree Capital’s action fashion brand holding company) officially takes the reigns at Billabong. The company has wasted no time waving bye-bye to Billabong’s board of directors and others including Neil Fiske, Peter Myers, Tracey Wood, Jim Howell, Mara Pagotto, and Paul Burdekin. But that list is sure to get much longer of the next few weeks. And presented their list of new “appointments.”
“Today marks the beginning of what will be a turning point for our industry,” said Dave Tanner, Chief Executive Officer of Boardriders Inc. “With the combination of Boardriders and Billabong, we bring together the best of both companies, creating a dynamic enterprise under the Boardriders umbrella.”
At least we can agree with Dave on the whole “turning point for our industry” thing. Which way its turning will be up for discussion for years. We are happy to say that we still know two people at the new mega corp. If you’d like to check the list for your friends, please follow the jump. [click to continue…]
On Earth Day (April 22, 218) Jones Snowboards will be donating 100 percent of online sales to POW: Protect Our Winters. That means, if you’re going to buy something from Jones Snowboards, tomorrow is the day.
Jones Snowboards is a proud member of 1% For Planet. Every Jones product we make gives back to the playground we strive to protect. In honor of Earth Day on Sunday, April 22nd we are stepping up that support and donating 100% of online sales to Protect Our Winters. All online customers who make a purchase on Earth Day will also be registered for a free membership to POW.
Jeremy Jones has been making big moves for the environment for years, can you help tomorrow? For all the details, click the link.
We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.
“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.
Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.
Don’t write the 2017-18 snow season off just yet Mt. Hood Meadows is still in the think of it with an expected three feet of the fresh stuff by Saturday, April 14, 2018.
Vice President of Marketing Dave Tragethon says it is definitely still winter on the mountain, saying, “It’s awesome to have this kind of powder skiing when so many other ski areas across the country have already closed for the season.” Meadows continues daily operations through April 22, and then operates Fridays – Sundays for the next two weekends (April 27, 28, 29 and May 4, 5, 6). A season ending party is scheduled Saturday, May 12, the resort’s last day of winter operations.
There’s a lot coming up including reVegetate, 11th annual Sno-Kona Pond Skim, and much more. So get up and take one last bite before you shift into summer mode. For the official word, follow the jump.
The Vail Resorts borg is apparently not satiated just yet as it “entered into a purchase agreement” with Triple Peaks, LLC the owners of Okemo Mountain, in Ludlow, Vt., Mount Sunapee, in Newbury, N.H., and Crested Butte Mountain Resort in Mt. Crested Butte, Colorado.
Tuesday April 24, 2018 is the day that Boardriders, Inc. (
On Earth Day (April 22, 218) 
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