by The Editors on October 1, 2008
As one of the first films to capture the true snow shredding potential of snowboards Apocalypse Snow has been revered for years.
Now the movie’s star (and Apocalypse Snowboards founder) Regis Rolland has teamed up with filmaker Didier Lafond for a remake of the cult film called Apocalypse Snow – Le Retour.
Based on the similar James Bond style chase sequences that made the first film so popular, this time however, our hero finds himself speed riding, acrobatic paragliding and wingsuiting, as well as partaking in some breathtaking back country ski and snowboarding scenes. . . . Shot in High Definition, the 26 minute film will be available on DVD just in time for Christmas and features some of the biggest names in mountain and aerial extreme sports. The DVD will also include an additional 52 minutes of footage documenting the making of the movie, filmed in and around Les Arcs and the Mont Blanc region.
While we don’t believe it’s possible to come close to recreating the absurdist alpine magic of Apocalypse Snow 20 years later, it will be fun to see them try.
[Link: Apocalypse Snow Retour via Chamonet]
by The Editors on September 30, 2008
Fact: the only game system we own in the Nintendo DS. It is the single best video game system ever invented; it’s small, sleek, and cheap. Because of this, however, we thought we’d miss out on Shaun White Snowboarding.
All that is going to change on November 16, 2008 when SWS drops in on the DS and Sony PSP platforms.
Built from the ground up on both platforms, each version includes exclusive and unique features. Using intuitive controls, players can ride and compete on mountains around the world. They can also express their creativity through rides and customization and challenge their friends through wireless multiplayer. The game is scheduled for release on November 16, 2008.
We want it now!
[Link: Game Focus]
by The Editors on September 29, 2008
We heard about the new Nixon headphones at the ASR show, but the first we’ve seen of the Nixon Master Blaster is on a snowboard website in the UK. Here’s the breakdown on the product:
Step into your own comfortable cone of silence. A patent pending ball and socket construction allows almost limitless range of motion for a completely custom fit. Handcrafted real leather ear cans and headband with lightweight metal speaker cabinets ensure comfort and durability. Add a 50mm dynamic driver delivering crisp, full sound and we’ll bring the noise.
They are listed online for “pre-order” only at a price of £160, which by tomorrow should be about, what, $500?
[Link: The Snowboard Shop]
by The Editors on September 29, 2008
The Burlington Free Press has done a short story on “youth marketing agency” Fuse, and the company’s partner Dr. Evil Issa Sawabini was kind enough to kick down a couple marketing tips:
1.) Get specific about your target audience, you likely can’t talk to everyone and get their attention.
2.) Avoid using stereotypes — goatees and tattoos don’t make your brand cool.
3.) Use the best photography.
4.) Develop a system to make sure your marketing program is working.
5.) Develop a marketing platform that makes sense for the brand.
6.) Develop authentic marketing programs.
7.) Measure your results and stay flexible.
8.) Select marketing tactics that work for your brand.
9.) Don’t use the word Xtreme.
It’s nice that corporate America is still this stupid, especially for those running youth marketing companies.
[Link: Burlington Free Press]
by The Editors on September 24, 2008
by The Editors on September 24, 2008
Snowboard filmers should think twice before shooting on Forest Service land without the proper permits, according to a situation outlined in a Brent Gardner-Smith story in the Aspen Daily News.
On April 4, 2008 Aspen snowboarder Wallace Westfeldt landed on a rock and died while riding for a Futuristic Films cinematographer who was shooting “a promotional film” in Tonar Bowl out of bounds at near Highlands.
During a Forest Service investigation of the tragic accident it was found that Futuristic Films had no permit to film on Forest Service land outside of the resort. The information resulted in three citations: Brendan Kiernan and cinematographer Frank Pickell of Futuristic Films were cited for “conducting an unauthorized work activity on National Forest lands” and Aspen Ski Company’s Director of Brand Development Steve Metcalf was charged with “aiding and abetting.”
The three men each paid a $525 fine in July and the Forest Service and the U.S. Attorney’s Office consider the case closed.
The way the situation played out is much messier than this and well worth a read for anyone who has ever filmed or thought of filming a snowboard movie on Forest Service land. As usual, it’s all good until something bad happens.
[Link: Aspen Daily News]
by The Editors on September 22, 2008
It’s official, Elena Hight the shred who’s been on the Veeco streetwear program since 2005 is now on the Volcom Snow program as they say “from her beanie to the board under her feet.”
The best thing about the Volcom snow team is the family structure and to have such amazing people around me. I love the tight knit program that Volcom has and I feel so fortunate to be able to experience this and have the opportunity to fully embrace it,” stated Elena.
Congrats, Elena. Nice work, Mr. Billy Anderson.
by The Editors on September 19, 2008
After nearly 15 years of blogging it is so good to see the kids finally sparking up the torch and getting up on the web their own way. Here’s one we just added to the blogroll: it’s tagged The Dangerzone “A Dangerous Insight Into The Extremities of Tahoe Living.” Robbie Sell with a switchblade knife? That’s just the kind of danger we’re looking for.
Check it out and then you’ll know what’s going on at The Lake.
[Link: Tahoe Danger Zone via The Tackled Box]
by The Editors on September 19, 2008
We’ve always thought of US News & World Report as a magazine that explains the complexities of the world to the geriatric crowd, seems like every cover has the latest tips on health and retirement. This month, the newsweekly looks in on that “young, hip Vermont company” Burton Snowboards and breaks it down for grandma (including a photo of CEO Laurent Potdevin looking quite fit).
The king of this $487 million industry, Burton Snowboards, has the right idea. The privately held company makes boards, clothes, and snowboarding accessories, claiming 40 percent to 70 percent market share (depending on the category). An adaptive strategy ensures the near-constant debut of new board models and fashions, allowing Burton to keep pace with ever-changing trends and to grab a piece of the increasingly lucrative kids’ and women’s markets. And in a potentially savvy move, Burton recently made an epic jump from pure snowboarding company to year-round dealer of surfing, skateboarding, and snowboarding gear.
The story goes on to discuss the history of the company, there entry into the surf and skateboard markets, and Burton’s “radically different corporate culture.” Looks like the PR department is doing their job.
[Link: US News & World Report]
by The Editors on September 19, 2008
Former professional snowboarder Peter Line is an genuine oddity in a way rarely seen in action sports. He is a true original who is completely and utterly on his own program.
To better share thoughts and images from his seriously skewed mind he is now blogging on his first-ever website Peetard.com. There you can get a peek into his thoughts and images and view bits of genius like this:
Today I drew a picture of Rachael Ray. But, I wanted the art to focus more on her tennis-ball boobs than on her bubbly personality. So I drew her head up-side-down and turned her smile into a frown.
Our point, exactly.
[Link: Peetard.com via Forum Snowboards]
As one of the first films to capture the true snow shredding potential of snowboards Apocalypse Snow has been revered for years. 
