In what could be called the “Day before St. Paddy’s Day Massacre” the Burton Corporation reportedly cut 4 percent of their 900 member global workforce on Wednesday, March 16, 2016 according to a story on Yobeat.com.
Burton President John Lacy framed it this way in a memo to the company’s remaining employees:
What that really means is that we had to let some good people go. Friends and colleagues were affected in every area of our business, and in multiple regions, and it isn’t easy to say goodbye. We’ve now talked directly with everyone affected by these changes, and our HR team is working with each of them to provide full service support during this transition. These decisions are not easy nor are they taken lightly. Please know we will be doing everything we can to help ensure these individuals have the tools and backing they need to take on this next chapter.
According to the post cuts include “multiple key sales roles, such as sales director for Anon/Analog, the women’s brand manager and some product developers.” We also hear the Burton LA store will be closing soon and the NYC store will move to a more economical location. For the entire letter from the president, please click the link to Yobeat.
Turns out there was some news from Shaun White’s concert/stunt jump event in downtown Los Angeles over the weekend of February 20-21, 2016. Mark McMorris broke his femur after catching an edge on what looked to be a pretty chunked up landing zone.
According to a story from CBC News, McMorris is going in for surgery and will be out for the rest of the season. We wish him the best and look forward to his complete recovery. . . and to his hanging out with his girlfriend at one of our favorite coffee shops.
Jake and Donna Burton Carpenter’s sons George and Timothy, are apparently responsible for accidentally torching Mount Mansfield’s historic Stone Hut just before Christmas, after getting the place warmed up for a friend who they thought was spending the night, according to a story in the Vermont Digger.
The brothers and a few friends “built the fire up really big” in the wood stove, and brought in some wet wood from outside, which they leaned up against the stove to dry out, the report said. . . A few of the pieces were placed at an angle where the tip of the wood was against the stove and made a ‘hissing’ sound as the snow began to melt against it,” the police report reads. . . The group left the hut and headed down the mountain at 2:40 p.m. About five hours later, they realized the friend they expected to spend the night at the hut didn’t show up.
Sometime later, the Hut caught on fire, however, the fire was not reported until 7 AM the next morning by a lift mechanic. The Carpenters have reportedly pledged $100,000 for the restoration of the hut. Pretty expensive way to learn that whole Smokey The Bear “never leave a fire unattended” thing.
According to a story in the Sydney Morning Herald, Rip Curl made at least some of their 2015 snowboard outerwear in North Korea, a country known for using slave labor in manufacturing. Of course Rip Curl didn’t mention it until after it was pointed out to them by Fairfax Media. Now the surf wear company is doing everything they can to blame it on their China based contractors.
After Fairfax Media sent Rip Curl photos of its garments being made in North Korea, the company’s chief financial officer Tony Roberts released a statement that said the firm “takes its social compliance obligations seriously. . .We were aware of this issue, which related to our Winter 2015 Mountain-wear range, but only became aware of it after the production was complete and had been shipped to our retail customers. . . This was a case of a supplier diverting part of their production order to an unauthorised subcontractor, with the production done from an unauthorised factory, in an unauthorised country, without our knowledge or consent, in clear breach of our supplier terms and policies.”
Hey, you can’t keep those margins in check without cutting production costs, right? In other news, Kim Jong-un may be getting the boot from his own country for a failing economy.
This weekend (February 20-21, 2016) the crew from PowderJet are setting up their build-your-own snowboard class at the Patagonia store in Cardiff, California.
The super fun two day workshops are lead by PowderJet founder Jesse Loomis, and participants will leave at the end of the workshop with a hand built, individually shaped, high performance snowboard. The boards are built using FSC certified poplar, fiberglass, Ptex base, and steel edges – ready to carve up any slope in the world. Also, in addition to the handmade snowboard, participants will receive a limited edition print and T-shirt, both designed by PowderJet team rider and renowned NYC artist Scott Lenhardt.
One of our favorite action sporting GPS smart watches, the Garmin Vivoactive, is getting a nice upgrade this spring with the addition heart-rate monitoring, a completely redesigned case, and built-in snowboard activity tracking. The new watch is called the Garmin Vivoactive HR.
The snowboarding app measures 3-D speed by calculating the speed and distance on an incline versus latitude and longitude. It also provides splits automatically and features Auto Pause, which freezes the timer automatically when users stop or ride the lift.
We like it for the snowboarding app, but not only that, the Vivoactive HR does smart notifications better than most. It allows you to get texts and emails (and even answer your phone) on your wrist without having to dig for your phone and it will run for up to eight days on a single charge. For the official word from Garmin, please follow the jump.
Surprise, it appears another snowboard magazine is no longer in the magazine business.
But don’t think for a minute that the revenue generating team behind Snowboard Mag is going to simply stop the presses, pack up their old “books”, and quit depositing checks, no, no, no. There are still dollars to be collected from the snow biz, apparently. That’s why Storm Mountain Media is going to “focus on digital, social, and custom content formats” you know, to get more in line with the kids.
SNOWBOARD currently has the most print subscribers in the snowboarding industry. But these print numbers are dwarfed by SNOWBOARD’s digital and social channels that reach more than 6 million enthusiasts every month. SNOWBOARD is listening to its audience — and to its advertisers — by delivering content and messaging where they want it, when they want it, and how they want it. . . The team at SNOWBOARD remains passionate about print, and will develop future custom projects rooted in quality, not quantity. SNOWBOARD will no longer rely on traditional subscription and newsstand models that have become particularly ineffective and inefficient for all snowboarding magazine titles in North America.
Makes us wonder how long the Snowboarder and Snowboarding twins will keep their presses rolling. For the official word from Storm Mountain, please follow the jump.
Photographer and filmmaker Liam Gallagher has created a short film on the world famous Legendary Mt. Baker Banked Slalom in celebration of the event’s 30th Anniversary. As a kick off for the start of the 2016 LBS (which begins today, February 18, 2016) here is a small taste of Fast Forward: 30 Years of The Legendary Banked Slalom.
Head USA is recalling six models of helmets sold from January 2015, through December 2015 because the “helmets do not comply with the impact requirements of safety standards for helmets.” In other words, the helmets are not actually helmets.
This recall involves six models of HEAD ski and snowboard helmets: Agent, Alia, Andor, Arise, Arosa and Avril. They were sold in sizes M/L and XL/XXL in black, blue, green white and yellow, with straps in a variety of colors. . . HEAD, the model name, size and “Production Code: Dec. 2014” are printed on stickers that can be found by lifting the lining above the right earpiece.
If you are one of the 440 people who bought one of these helmets please contact Head at 800-874-3235 from 9 a.m. to 7 p.m. ET Monday through Friday or online at http://www.head.com/index.php?id=1313.