Group Y will be celebrating 10 years in action sports and youth culture with a special gathering Wednesday, August 10, 2016 in Huntington Beach, California. The event kicks off at 6:30 PM at SeaLegs At the Beach with food, drinks and a speaking appearance by Ryan Kingman, President of the newly launched Villager Goods coconut water.
“It’s incredible to see how Group Y has grown over the past decade with the support of the sports and entertainment industry, world renowned athletes and creatives, our dedicated marketing partners and the media.” says Mark Sperling, Group Y co-founder. “When we started back in 2006 there was a huge need to create a forum that would allow this community to come together to share ideas and experience that would grow the industry and address the uniqueness of youth culture programs and products. This night will be about sharing stories, creating new ideas and saying thank you.”
We know it seems like the Vans US Open of Surfing just ended yesterday, but it’s time to get back out in the mix. You’ve had enough time to recover, but then who are we to talk. For the official word from Group Y including all the details, please follow the jump.
Neither of the guys in the photo above are Tim Swart, but that doesn’t mean we aren’t stoked to pass on the news that Pretty Great Company (the parent of SLVDR, Bonfire, Sessions, and Nikita) has just named the founder and former creative director of UNIV as their new marketing director.
“Based off the fact that Tim was SLVDR’s first dealer, he has a deep history with the brand. With his decades of snowboarding he has lived all facets of the snow industry. Also with his marketing and creative experience from start-ups to bigger brands, Tim is a solid asset to lead our marketing efforts for the brands,” says Rob Myers, Pretty Great President.
Good news for Pretty Great Company. For the official word, please follow the jump.
Jack Daniel’s barrels are made out of wood. Snowboards have wood cores. Signal Snowboards puts the two together with this month’s Every Third Thursday — and “gets barreled” with the whiskey barrel snowboard.
Everyone’s favorite graphic designer, Aaron Draplin, the big man who turns Photoshop layers into music and clean logos into lead guitar sits down with Creative Boomfor and interview. DDC fans have heard this all before, but it never really gets old to hear Aaron lay down the truth.
When I started snowboarding, it was daring, and a climate where skiers ruled the hill. And we got messed with. But we made our way, gear, tricks and, my favourite, our own attitude. And all these years later? Those turd skiers have finally caught on to what we showed them. Ha! This has worked its way into my work in many ways. It taught me to be fearless, dumb and to go for it, if it felt right.”
Good advice for any endeavor. If you’d like more of that then you really should buy his book Pretty Much Everythingor click the link for the rest of the interview.
Benjamin Adam Miles, 25, the founder of Australian clothing brand Snowbones has been sentenced to 8 years in jail, after he was found guilty of dealing “large quantities of ecstasy, cocaine and ice in the New South Wales Snowy Mountains,” according to a story on ABC.News.Au.
The New South Wales District Court heard Miles sold large commercial quantities of ecstasy, cocaine and ice, which he told customers to refer to as “cheeseburgers”, “drinks” and “fries” when they placed their orders. . . “He joked that if all three were ordered, it would be a meal deal,” Judge Phillip Mahony said in sentencing on Friday. . . His friend, Julian Edward Abraham, pleaded guilty to three counts of supplying ecstasy, cocaine and ice in August 2015.
Yes, funding a fashion brand can be tough in these economic times.
Oakley has landed slopestyle gold medalist Sage Kotsenburg in a “multi-year partnership.” Sage will be wearing everything Oakley including goggles, outerwear, eyewear, helmets, and most likely some stuff they haven’t even invented yet.
“We are thrilled to welcome Sage to the Oakley family. Sage embodies the Oakley brand as an athlete looking to push the limits of what is possible,” said Cuan Petersen, Oakley’s Vice President of Sports Marketing. “For decades, we have created industry leading eyewear, goggles, outerwear, and most recently helmets, for some of the most recognized snow athletes in the world. We look forward to pushing our innovations and technologies forward in partnership with Sage.”
Maybe Oakley will even pay him enough so he can drop one of his others sponsors. For the official word from Oakley, please follow the jump.
The SnowSports Industries of America today announced that they are packing up their offices in McLean, Virginia and heading west to shack up near the USSA in Park City, Utah.
“This relocation is a necessary step to keep SIA at the core of our industry and is a strong indicator of the direction we are taking with the organization’s future,” said SIA President Nick Sargent. “This move allows us the ability to be closer to our members and other industry stakeholders, while leveraging the synergies found in a snow sports community to develop new programs and strategies for positive industry growth. In addition to these significant business benefits, having the opportunity to ski and ride the Greatest Snow On Earth is a nice perk.”
Anything that makes anyone’s travel time shorter is a great thing. And having a snow industry association near such amazing snow is even better. Now, if they’d just move the SIA Trade Show with them we’d be even happier. The move will be made in August 2016. For the official word from the SIA, please follow the jump. [click to continue…]
Take a journey if you will. A journey of sight and sound. A Journey with the 686 team as they find their lines through dreamscape of the Holy Bowly at Mammoth Mountain. See exactly how Ryan Tarbell, Riley Nickerson, Shuhei Sato, Matt Wainhouse, Drayden Gardner and others found their flow on this one-of-a-kind course.
Hey, look what urethane did for skateboarding. It created the modern era. Somehow we don’t think it’s going to do the same for snowboarding, but we can’t fault Signal Snowboards from trying. Check it out in the latest episode of Every Third Thursday: Pour It On.