The weather didn’t seem to co-operate with the 2010 Burton New Zealand Open Slopestylists on Friday August 13, 2010.
Due to the snow conditions and morning delays, the competition format was condensed, with all 37 men and 19 women semi-finalists going straight into a single final round, where the riders took two runs, best of which counted for their final score. The low visibility and variable snow didn’t seem to hinder the best riders, with some amazing runs being thrown down regardless.
The did not stop Switzerland’s Christian Haller (above) and America’s Jamie Anderson from the top spots on the podium. Click here for the men’s results (women’s results are not posted) or follow the jump for the official word from Burton. [click to continue…]
Every year Volcom chooses a theme and sticks to it for the entire trade show season. They’ve done hippies, hillbillies, and this year they raved it up with Volcom Techno Beach.
This clip is only one minute long. By the time the 2010 Fall Action Sports Retailer Show closes on Sunday, August 15, 2010 Volcom employees will have relived this minute 1,380 times. And then they will get to do it all again at Surf Expo next month, and at SIA in Janaury 2011. How’s that for dedication to the brand?
The ASR party train has started. Something about this second week of August business just doesn’t feel right, but we’re not going to complain.
Mark Sullivan is presenting the premiere of Tailgate Alaska: The Movie at Henry’s Pub Friday, August 13, 2010 at 8:30 PM PST. The film documents the craziness of the annual, month-long heliboarding festival held each spring at Thompson Pass in Valdez, Alaska. Mike Basich will reportedly make an appearance.
Henry’s Pub 5th & Market in San Diego’s world famous Gaslamp.
After opening their own retail stores, selling most all of their products online, and playing pretty rough with some of their highest volume retailers in recent years, it appears that Burton Snowboards (who just relaunched their website) is making an effort to give back to local shops, according to a Jake Burton letter sent to retailers and posted on The-Tackled Box.
Here’s a little of what Jake says:
While I completely back where we are at and what we have done, I also feel strongly that we need to support local shops more than ever. You are the backbone of our sport, and everyone in this industry will benefit from your growth and success. Yo will see more from us in this spirit, starting with this catalog and some of the distribution decisions we have already made. . . we know who got us here and we know how much you do for the sport. Thanks for you support and know that will will do more for you in the future.
Those are very nice thoughts. We hope local shops get some benefit from all the wonderful things Burton has planned for them because they need all the help they can get. (Click the image to read it full size)
Apparently, Trouble Andrew can’t walk because he’s ingested sixteen beers and he can’t talk because he has smoked fifteen marijuana cigarettes. Now it appears he needs a ride home, girl.
Trouble’s new video sounds like a fantasy date come true. Nice to see Mr. Andrew knows his demo so well. . . he’s rebellious.
It would appear that snowboarder Luke Mitrani is officially riding for the Stone, according to a communique from behind the Velcro Curtain.
Luke and Volcom have a history that spans over 10 years. Originally, on flow for street gear with every ambition on adding him head to toe, we have finally inked a deal. His personality, life interests and riding ability encompasses the Volcom spirit. Embedded in Luke’s dna is what defines the Volcom “Youth Against Establishment” philosophy. . . As a freethinker, activist, pioneer and talented individual, Luke bleeds Volcom. We look forward to many years a head of us. Welcome aboard Luke, aka Squid!
It is important to have snowboarders who “bleed” the brand and have the YAE in their DNA, for certain.
Sierra Nevada College has awarded a scholarship to professional snowboarder Travis Parker. Parker will attend Sierra Nevada College on an annual art scholarship in the amount of $15,000 per year, totaling $60,000 over a four-year period. Parker will enter the college in the fall as a fine arts major in painting and drawing, and also plans to get his teaching credential.
It’s so good to see snowboarders getting a good art education. Because nothing is more important in today’s economic realities than a fine art degree from a school no one has ever heard of.
We were just on our way to pick up some Beta Unit tees at UNIV (because Shaun McKay always looks so sexy in them, doesn’t he) when we were reminded that Beta Unit groove doesn’t stop at tees. No, not this season. Thanks to a collab with K2 snowboards we’re all in for a bit of an up-sell on the Beta Unit side.
Beta Unit is excited to announce their partnership with K2 Snowboards for the upcoming 2010/2011 season. We got to design the graphic for the Darkstar, which we used as a canvas to transmit our geo-futuristic dreamscapes to. We love snowboarding, and a lot of details in our clothing is inspired by the functionality of outerwear.
For the rest of the Beta Unit goods click the link.
Dan Brisse, Jake Blauvelt, Gigi Rüf, Lucas Debari, Fredi Kalbermatten, Sylvain Bourbousson, Romain deMarchi, DCP, JP Solberg, Annie Boulanger, Marie-France Roy, Bjorn Leines, Taka Nakai, Tadashi Fuse, Jules Reymond, Cale Zima, Blair Habenicht, Terje Haakonsen, Bode Merrill, Wolfgang Nyvelt, and Nicolas Müller tease us with a blast of freeze winter air in our sweaty, sweltering faces and it cools like ice.
Method Snowboard Magazine CEO Rasmus Ostergaard announced today that they moving to a free distribution model for the “pan-European” magazine.
It’s very simple, over the past 5 years it’s become increasingly clear that newsstand sales are in steady decline. Sadly, our target audience simply doesn’t buy magazines anymore. We could continue working with the old paradigm or radically change our business model to adapt to the market’s new realities. . . . Going free is a win-win situation for everyone –advertisers, retailers, readers, riders and photographers. From now on METHOD will be found where it counts most, namely core snowboard shops and other spots where snowboarders hang out.
We’ve always been big fans of free, plus, it’s just one step closer to 100% digital. Follow the jump for the official release and unleash the kitties. [click to continue…]
