Nike 6.0 has reportedly nabbed the title sponsorship position of the Winter Dew Tour’s Breckenridge, Colorado stop according to a Tripp Mickle story in the Sports Business Journal.
In an effort to promote the first line of Nike 6.0 winter outerwear this year, Nike has signed on as the title sponsor of the Winter Dew Tour’s Breckenridge, Colo., event this December. The three-year deal . . . is valued in the low seven figures annually. . .
It’s nice, but it means we won’t have the Totino’s Pizza Open to kick around any longer.
Tony Hawk gets Chaz Ortiz and Dancing With the Stars Louie Vito to demonstrate the new skate-snow crossover video game Tony Hawk Shred, the Swiss Army knife of video games. . . looks kind of confusing.
“After six years building the U.S. Revolution Tour as the premier mid-level snowboard contest, we recognized the opportunity to grow the series as part of our development within freeride,” said Snowboard and Freeride Director Jeremy Forster. “With the possibility of slopestyle snowboarding and halfpipe skiing being included in the 2014 Olympic Games in Sochi, beginning to conduct these events together and share resources makes sense. . . . “The host resorts have been stoked on the direction along with positive feedback from the freeride community. Hopefully, the athletes will have fun competing together and it will be a great season for the Revolution Tour.”
Looks like skiing is going to continue riding snowboarding coat-tails for the foreseeable future. How annoying is that? There is nothing wrong with skiing. It just isn’t snowboarding and shouldn’t be snowboarding. Putting skiing and snowboarding together in one event harms the images of both sports (not that we care about skiing’s image). But the USSA will never understand that because they’re too busy saving money on their national tour. [click to continue…]
According to a new study published in the British Journal of Sports Medicine the “most hazardous” event at the Vancouver Olympics was snowboardcross where nearly “75 per cent of female athletes sustained injuries during the rough-and-tumble races.” But it was so much fun to watch.
“Overall, we are a little concerned about the increasing number of injuries that are not just minor,” International Olympic Committee medical commission head Arne Ljungqvist told The Associated Press on Monday. “Some of this can be regulated by stricter rules.”
A 14-year-old snowboarder on the Russian National Team died while training in Southern Switzerland, according to a report from the Associated Press.
Valais state police say the 14-year-old died Friday after losing her balance during a jump on a boardercross course in Saas Fee. . . Police say the unidentified athlete was flown to hospital in Visp where she died of head injuries.
According to the report she was wearing both a helmet and spine protection. Our thoughts are with her family and friends.
For those who just love smoking a bowl on that first chair ride each morning, rocking huge dirt-head beanies, and cruising down the slopes in an Irie state of mind Burton has just the board: the Whammy Bar Marley.
Key features of the new Whammy Bar Marley board include a simulated wood-grain topsheet layered with a series of classic photos from Bob Marley’s family archives. The images reflect his love for family, music and life. In addition, the base of the board features a powerful graphic showcasing the traditional Lion of Judah integrated with the colors of the Rasta flag and Burton branding. . . “It was a natural fit to work with Burton on the Bob Marley snowboard collection,” says Rohan Marley. “Like my father, they are pioneers in their field and celebrate life’s endless possibilities.”
How’s that for a reach? It’s nice that the family can continue to live off the legend. Follow the jump for all the details. [click to continue…]
Not really sure what’s been going on at the Surf Industry Manufacturers’ Association lately, but it seems their Boot Camps have been oddly relevant. On September 22, 2010 SIMA will tackle “New Media.”
The first panel discussion of the morning, Media vs. New Media: Tracking the Transition, will showcase a discussion with the surf industry’s leading media experts on the transition to new media, its benefits and advantages, and specific learnings from the interactive endeavors of these media outlets. Moderated by Doug Palladini, the panelists will include: Rob Campbell / Editorial Director, TransWorld Media; Norb Garrett / Senior Vice President, Group Publisher, ASG; Ross Garrett / Director of Operations and Development, The Surfer’s Journal; Gene Pao / Vice President of New Media and International Development, FUEL TV; and Jonno Wells / CEO, Surfline.
It’s always entertaining to see what corporate executives from the established action media have to say about “new” media, isn’t it?
686 has moved from the darkside and into the light with the relaunch of their Winter 2010-11 web presence.
They’ve also added a little game to the mix with their interactive 686 Reservoir Dogs ad campaign featuring Marco Feichtner, Louie Vito, Forest Bailey and Patrick McCarthy.
As each ad drops, clues and a video are posted on www.686.com where consumers can follow the leads to win prizes and solve the big “mystery”…
Sounds mysterious indeed. Time to start sleuthing. Follow the jump for the official word. [click to continue…]
Volcom’s Gigi Rüf movie 9191 premiere world tour begins September 1, 2010 at the Lido Theater in Newport Beach, California and continues on around the globe during the month of September. For more tour dates click the link. [Link: 9191 Movie]
Yes, the 2010-11 snowboard season has already started and on August 14, 2010 Switzerland’s Iouri Podladtchikov and the US’s Kelly Clark won the Burton New Zealand Open Halfpipe Finals under bluebird skies that the slopestyle competitors were dreaming about.
Nike 6.0 has reportedly nabbed the title sponsorship position of the Winter Dew Tour’s Breckenridge, Colorado stop according to a Tripp Mickle story in the Sports Business Journal.
