Buoloco.com gets the word on “editorial creation” from Burton’sEvan Rose. If anyone has the inside line on how to make sure their brand gets coverage it is Burton. Not because the system is flawed (it is), but because Burton has been getting “coverage” and doing it right since the beginning. Like it or not.
The St. Cloud Times, in St. Cloud, Minnesota has discovered that they have a hometown hero in big gap hucker Dan Brisse. As usual this story is filled with the kind of comments that can only appear in the local paper.
Being well-grounded can be a double-entendre when you’re a professional snowboarder. . . For Dan Brisse, it’s part of his personality, having grown up in Richmond before migrating to the winter extreme sports mecca of Salt Lake City. . . And when you come in contact with the snow like he does, the whole point is to make sure it isn’t a faceplant.
Yes it is. Click the link for the rest of the three-page profile.
Each time we link up a Signal Every Third Thursday video we swear it’s going to be our last one, but Dave Lee and the crew keep coming up with the goods.
This month Paul Schmitt and Terry Kidwell build an original horizontal lam Kidwell Model–just like back in the day. Mike Ranquet even makes a guest appearance.
Is it possible to build a snowboard in a garage? Sure. Especially if it’s Paul Schmitt’s.
ABC News has a profile of Jake Burton in which he talks about his business, the legacy of Craig Kelly, and where he believe snowboarding is right now. It’s the same old story, but Jake does add this:
“I think the sport is in a very good place right now,” Burton said. “It’s not about having the latest goof rack on your BMW or how good the food is at the hotel you’re staying at. It’s about just getting out and shredding and having fun with your friends and as long as that remains at the core of the sport, it’ll continue to do well.”
We know that’s not exactly how the high stakes world of big business snowboarding functions (as Jake well knows), but for those actually out on the snow we couldn’t have said it better ourselves.
“These are four original series that continue to attract loyal audiences for us at FUEL TV,” says Shane Coburn, FUEL TV Director, Development and Current Programming. “The programs deliver compelling characters, intense situations, frenetic action, and irreverent humor, making them all time-tested fan favorites.”
We’re looking forward to watching at least three of them when we’re at our parents house, because they still have cable. Follow the jump for all the details. [click to continue…]
After 17 stops the Volcom Stone 2011 North American PBRJ Tour finished up at Mammoth Mountain on Sunday April 16, 2011 with sunny skies and $25,000 in prize money. Damn, these kids are getting good.
Former pro skateboarder Chad Shetler won his third consecutive Ultimate Boarder Championship on Saturday, April 9, 2011 by finishing fourth in the skateboarding event. Snowboarders Trevor Jacob and Shayne Pospisil finished second and third. Shelter was able to win the event without placing top three in any of the event.
“ I am incredibly stoked to have come out on top, especially since this was the toughest year of competition yet in terms of the high caliber of athletes and the rough elements,” said Shetler. . . “Overall it was a pretty amazing week, and getting to miss work to go snowboarding, surfing and skateboarding, is definitely something you can’t beat,” added Shetler who has a full time job in the marketing department at LOST, an action sports company based in Orange County.
Other finishers of note included Tosh Townend in 5th, Aaron Astorga in 11th, Chas Guldemond in 12th, and Kalani David in 16th. Follow the jump for full results. [click to continue…]
Santa Barbara snowboarder André Barbieri, 30, is thankful to be alive, even if his March 11, 2011 crash at Mammoth Mountain resulted in the loss of his left leg, according to a story in The Santa Barbara Independent.
Barbieri suffered a compound fracture to his femur that severed his femoral artery, tore the nerves and veins in his leg, and he nearly died after losing a lot of blood. “It was just a leg, so I’m very lucky,” said Barbieri, who was not wearing a helmet during his accident.
As might not be surprising, Barbieri has no health insurance. So now the Brazilian is depending on “members of the Santa Barbara community” to help fund his rehab. If you have have health insurance then by all means click here to help Barbieri out. If not, then please take this message as a warning and spend your money on your own health insurance policy. Then when you get wrecked your friends won’t have to raise money for you.
On what was probably the worst day to go surfing this spring competitors in the Ultimate Boarder Championships weather the storm at Cardiff, California’s Seaside Reef to complete stage two of the boardsports triathlon.
Surfer Nathan Zoller won the solo surf event, but his 27th place in snow relegated him to 9th place over all. With a 10th place finish snowboarder Shayne Pospisil cemented his lead in the overall competition. Go snow!
Todd Richards, who did not surf, is currently in last position in the overall. Stage three continues on Saturday with skateboarding in the Seaside Reef parking lot. Event starts at 10 AM. Bring chairs. Follow the jump for full results. [click to continue…]
Tonight at Aspen, Colorado’s Sky Hotel former Olympic Alpine Snowboarder and liver transplant survivor Chris Klug will host the annual Hooters Swimsuit in the Snow party. Apparently, elite Hooters girls will be parading around in their swimsuits and raising money for the Chris Klug Foundation. “Last year we received $10,000 from Hooters,” Chris said.