Snowboarding

Snowboarder Fails In 100 MPH Tow Quest

by The Editors on May 4, 2011

20110503 103734 050311SbfdbuchananLike many snowboarders from the IE (aka 909) San Bernardino paramedic Jason Buchanan dreamed of being towed behind a snowmobile at 100 MPH, but those dreams died last weekend due to problems with the Mammoth Lakes speed run, according to a story in the Daily Bulletin.

He originally planned on pulling off the record at 100 mph, but due to rough terrain, the snowmobile was only able to travel at 61 mph. . . The world record was based on the distance, so he still qualifies for the world record book, Buchanan said.

What shouldn’t be surprising to anyone is that this wacky world record grab was staged for a charity to “encourage people to donate equipment for winter sports” to needy children.

[Link: Daily Bulletin]

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Shaun White Playing Power Politics?

by The Editors on April 30, 2011

White Whca Brunch-Thumb-500X375-34034For the past 10 years news producer Tammy Haddad has thrown a brunch party at her home the morning before the annual White House Correspondents’ Dinner in Washington, DC.

The brunch features one of the most exclusive guest lists on the celebrity party circuit. For today’s event (April 30, 2011), aside from inviting Sarah Palin, Scarlett Johansson, and Rupert and Wendi Murdoch, Haddad invited Shaun White, according to a story in the Chicago Sun-Times.

The Georgetown brunch was sponsored by Tammy Haddad and Ted Greenberg; Kevin Sheekey, Hilary Rosen, Mark Ein, Alex Castellanos, Anita Dunn, Bill Knapp, Jim Courtovich, David Adler, Steve McMahon and Franco Nuschese. . . Two charities were highlighted : CURE Epilepsy, founded by Susan Axelrod, whose husband, David, is a key Obama advisor and White Ribbon Alliance, overseen by Wendi Murdoch, married to media mogul Rupert.

We’re guessing this is one of those parties that CAA requires Shaun to attend. After looking at Shaun’s posh garb there really is no other explanation.

[Link: Chicago Sun-Times]

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SIA Says Nevermind To New Show Dates

by The Editors on April 28, 2011

Snow Show LogoA month ago, when the Snow Industries of America announced that they would be moving the dates of their annual trade show up to the middle of January beginning in 2013 we thought it was kind of silly of them to so brazenly stomp all over dates historically used by the regional rep shows. That would be just plain dumb, we thought. Well, apparently, those same thoughts finally sunk in to the SIA board of directors because:

The Board of Directors for SnowSports Industries America (SIA) announced today that the SIA Snow Show will continue to be held in the late January/early February timeframe. Given the many factors and constituencies SIA’s Board had to consider, the goal was to provide Show dates that would be beneficial to all aspects of the industry. . . “At the end of the day, the voice of the retail community and our sales reps was heard loud and clear,” said Tim Petrick, SIA’s Chairman. “The earlier dates were not going to work for the U.S. retail community, so we needed to find a solution that worked for our customers.”

And what a solution it was. Keep the dates the same. Just think of all the meetings that were required to do absolutely nothing about the SIA dates. For the rest of the details, follow the jump. [click to continue…]

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Snowboard Shop Customer Service Tips

by The Editors on April 28, 2011

Function4SportsadvertscanDavid Throne, the creator of the 27b/6 site and author of the book The Internet is a Playground has made a career out of often caustic, always hilarious email exchanges with friends, business associates, and random people he encounters. His most infamous post involved Thorne being asked to design a logo with pie charts for free.

Luckily, for all of us, Thorne has recently taken up snowboarding and made the unfortunate purchase of a pair of 180s Gloves from Harrisonburg, Virginia’s Function 4 Sports. Here’s how he described it to a shop employee via email:

Assuming the gloves would be waterproof for use in the snow (possibly due to being told “these are waterproof gloves for use in the snow”) I was surprised to find they became soaked within seconds and bled black ink down my sleeves and all over the front of my jacket. . . Returning to the store immediately, brandishing both the result and receipt, I politely stated that I was not seeking compensation for the ruined jacket, just simply wished to exchange the gloves for a pair not designed to destroy everything they come into contact with. . . I was told, “Fuck off. You’ve worn them.”

In response to Function 4 Sport’s stunning customer service it appears that someone created an ad for Function 4 Sports offering a “Free Burton Snowboard With Ride Boot And Bindings. . . only 4,800 Packages available, no purchase necessary” The ad resulted in over “5,000 calls” to the store according to a quoted mail. From there things only got worse. Click the link for a little reminder that you never know what a customer is capable of especially after telling them to “fuck off.”

[Link: 27b/6]

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Dale Rehberg’s TWS Cover Buy

by The Editors on April 26, 2011

Dale Rehberg says his Transworld Snowboarding cover was purchased by someone. Is that even possible?

[Link: Buoloco]

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Burton’s Evan Rose On Buying Editorial

by The Editors on April 25, 2011

Buoloco.com gets the word on “editorial creation” from Burton’s Evan Rose. If anyone has the inside line on how to make sure their brand gets coverage it is Burton. Not because the system is flawed (it is), but because Burton has been getting “coverage” and doing it right since the beginning. Like it or not.

[Link: Buoloco]

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Dan Brisse’s Hometown Hero Coverage

by The Editors on April 22, 2011

Bilde-21The St. Cloud Times, in St. Cloud, Minnesota has discovered that they have a hometown hero in big gap hucker Dan Brisse. As usual this story is filled with the kind of comments that can only appear in the local paper.

Being well-grounded can be a double-entendre when you’re a professional snowboarder. . . For Dan Brisse, it’s part of his personality, having grown up in Richmond before migrating to the winter extreme sports mecca of Salt Lake City. . . And when you come in contact with the snow like he does, the whole point is to make sure it isn’t a faceplant.

Yes it is. Click the link for the rest of the three-page profile.

[Link: St. Cloud Times]

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Signal Recreates The Kidwell Snowboard

by The Editors on April 21, 2011

Each time we link up a Signal Every Third Thursday video we swear it’s going to be our last one, but Dave Lee and the crew keep coming up with the goods.

This month Paul Schmitt and Terry Kidwell build an original horizontal lam Kidwell Model–just like back in the day. Mike Ranquet even makes a guest appearance.

Is it possible to build a snowboard in a garage? Sure. Especially if it’s Paul Schmitt’s.

[Link: Signal Snowboards]

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Jake Burton On The State Of Snowboarding

by The Editors on April 20, 2011

ABC News has a profile of Jake Burton in which he talks about his business, the legacy of Craig Kelly, and where he believe snowboarding is right now. It’s the same old story, but Jake does add this:

“I think the sport is in a very good place right now,” Burton said. “It’s not about having the latest goof rack on your BMW or how good the food is at the hotel you’re staying at. It’s about just getting out and shredding and having fun with your friends and as long as that remains at the core of the sport, it’ll continue to do well.”

We know that’s not exactly how the high stakes world of big business snowboarding functions (as Jake well knows), but for those actually out on the snow we couldn’t have said it better ourselves.

[Link: ABC News]

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Our Favorite Shows Renewed On Fuel

by The Editors on April 19, 2011

Fuel.Tv Logo-250X239While we cut the cable years ago, we still have two favorite shows on Fuel TV (when we can catch them online): Built To Shred and The Adventures of Danny & The Dingo. Luckily for us both shows have been renewed for the new season along with The Standard Snowboard Show and Thrillbillies (agh, whatever).

“These are four original series that continue to attract loyal audiences for us at FUEL TV,” says Shane Coburn, FUEL TV Director, Development and Current Programming. “The programs deliver compelling characters, intense situations, frenetic action, and irreverent humor, making them all time-tested fan favorites.”

We’re looking forward to watching at least three of them when we’re at our parents house, because they still have cable. Follow the jump for all the details. [click to continue…]

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