“Amer Sports is filled with people who skate, surf and snowboard, and we’ve got great brands with Salomon Snowboards, Bonfire and now, Nikita,” said Brad Steward,Head of Action Sports at Amer. “Nikita will give us a broader portfolio in the area of Action Sports, complementing Salomon snowboards and Bonfire. Amer now has a platform to grow with new consumer groups and bring a broader range of exciting, authentic products to market”.
Nikita Co-Founder Heida Birgitsdottir seems happy about the deal. “We are all really pleased to work with a company that can give our brand and our customers a solid base. As the Head of Design, I’m excited to see what we can create with Amer Sports’ support.”
For the rest of the story, follow the jump[click to continue…]
We’re not exactly down with the Carbonated, Caffeinated, High Fructose Corn Syrup Tour, but we have to admit–the Nike Open Slopestyle course at Breckenridge looks pretty strong. Here Eric Willett guides us through.
We somehow missed out on the first two episodes of Powder & Rails Standard Films history. It feels good to relive the glory years with Mike and Dave Hatchett. We are reminded by how much we hated the music, loved the Spreckels premieres, and by how different the world was then. Follow the jump for parts one and two. [click to continue…]
Beginning December 26, 2011 you won’t have to be a hot naked blonde to sleep with Shaun White. Now, thanks to his new collection of bedding, lamps, curtains, storage bins, and piggy banks available at Target people around the country will be able to bed down with the flying tomato no matter what they look like.
“It’s been a fun process creating a home product line with Target,” said Shaun. “We got our first crack at interior design when my brother Jesse and I worked on the Living Room for Target House at St. Jude Children’s Research Hospital. So, we jumped at the chance to give home design a shot and came up with stuff that we would’ve loved to have when we were growing up.”
Shaun spoke to the New York Times today about his choice in homes, interior design influences, why he’s doing it, and what’s next. Oddly, there was no mention of the rumored Shaun Wipes in this new new product home delivery. Guess Target is still keeping that under wraps. Follow the jump for the official word. [click to continue…]
UK snowboarder Calum Paton has 50-50’d for 255.9 feet on a special rail built in a proped up refrigerator the Sno!Zone Milton Keynes. And for the he was awarded a Guinness Book of World Record for the “longest rail ever ridden on a snowboard.” The sad news is he didn’t make it to the end of the rail. For all the details (and a four-times too long video), follow the jump. [click to continue…]
It’s been a nearly miraculous recovery for Kevin Pearce and it’s good to see him back on the snow with all his friends. It was even cooler to hear him announcing on the live webcast of the US Snowboarding Grand Prix from Copper Mountain. We’re thinking commentating should be Kevin’s new career. He’s good.
Follow the jump for the official word from Burton and more photos. [click to continue…]
Not really being into paying for lift tickets anymore this Prospecting Idaho clip of Josh Dirksen, Mike Basich, Spencer Cordovano, Pat Lee and Cory Smith riding in the backcountry got us to wondering if our Jones Snowboards Split Hovercraft is every going to arrive. . . anyone?
Last place US Snowboarding Grand Prix finalist Scotty Lago started his morning off right with a little sabotage on Luke Mitrani. Looks like it just might have backfired. . .
Bonfire and Salomon Snowboards parent Amer Sports announced today that they have purchased the women’s action apparel company Nikita for an undisclosed amount.
