Stainless steel water bottle maker Mizu has announced today (December 20, 2011) that Ride Snowboards co-founder Tim Pogue is their new CEO, according to Mizu’s Jussi Oksanen.
“We’ve built the Mizu brand on a strong foundation in action sports with several industry partnerships and new pro bottles,” said Mizu founder, Jussi Oksanen. “Tim’s extensive experience with brands like Mizu will help us take the company to the next level in 2012.”
Sounds like exactly what the company needed. Follow the jump for the official word. [click to continue…]
This weekend (December 16-18, 2011) while snowboarding’s top sponsored sign spinners were busy getting on-cameras time at the Carbonated, Caffeinated, High Fructose Corn Syrup Tour in Breckenridge, Colorado, the hardcore faithful (including Terje Haakonsen, right) were at Central Oregon’s Mt. Bachelor for the fifth annual Dirksen Derby banked Slalom. More than 300 snowboarders gathered to race with friends and raise money for snowboarder Tyler Eklund.
Pipeline surfing legend Gerry Lopez was even able to make it home from Hawaii in time to win the “older and wiser” division. The Dirken Derby is everything that is good and right about snowboarding and competition. We’re bummed we missed another one, but Yobeat was there and they have all the photos and coverage. Click here for full results.
The Nike Open Slopestyle from Breckenridge, Colorado looked a little like this. Giermund Bratten won the men’s event and Spencer O’Brien the women’s. For full results follow the jump. [click to continue…]
“Amer Sports is filled with people who skate, surf and snowboard, and we’ve got great brands with Salomon Snowboards, Bonfire and now, Nikita,” said Brad Steward,Head of Action Sports at Amer. “Nikita will give us a broader portfolio in the area of Action Sports, complementing Salomon snowboards and Bonfire. Amer now has a platform to grow with new consumer groups and bring a broader range of exciting, authentic products to market”.
Nikita Co-Founder Heida Birgitsdottir seems happy about the deal. “We are all really pleased to work with a company that can give our brand and our customers a solid base. As the Head of Design, I’m excited to see what we can create with Amer Sports’ support.”
For the rest of the story, follow the jump[click to continue…]
We’re not exactly down with the Carbonated, Caffeinated, High Fructose Corn Syrup Tour, but we have to admit–the Nike Open Slopestyle course at Breckenridge looks pretty strong. Here Eric Willett guides us through.
We somehow missed out on the first two episodes of Powder & Rails Standard Films history. It feels good to relive the glory years with Mike and Dave Hatchett. We are reminded by how much we hated the music, loved the Spreckels premieres, and by how different the world was then. Follow the jump for parts one and two. [click to continue…]
Beginning December 26, 2011 you won’t have to be a hot naked blonde to sleep with Shaun White. Now, thanks to his new collection of bedding, lamps, curtains, storage bins, and piggy banks available at Target people around the country will be able to bed down with the flying tomato no matter what they look like.
“It’s been a fun process creating a home product line with Target,” said Shaun. “We got our first crack at interior design when my brother Jesse and I worked on the Living Room for Target House at St. Jude Children’s Research Hospital. So, we jumped at the chance to give home design a shot and came up with stuff that we would’ve loved to have when we were growing up.”
Shaun spoke to the New York Times today about his choice in homes, interior design influences, why he’s doing it, and what’s next. Oddly, there was no mention of the rumored Shaun Wipes in this new new product home delivery. Guess Target is still keeping that under wraps. Follow the jump for the official word. [click to continue…]
Stainless steel water bottle maker Mizu has announced today (December 20, 2011) that Ride Snowboards co-founder Tim Pogue is their new CEO, according to Mizu’s Jussi Oksanen.
