by The Editors on January 25, 2012
The Winter X Games hype is beginning to build and Spy Optic is apparently in on the program as the title eyewear sponsor of Winter X Games 2012.
“The SPY crew is amping on this sponsorship because it properly underscores our commitment to snow sports generally and at the same time allows us to back the tremendous talent we have on our snow team roster,” says Kevin Casillo, SPY marketing manager. “Our snowboarders, skiers and snowmobilers put a lot of preparation and training toward this contest so we’re stoked to help make the X Games rad for them and the fans in attendance.”
This sponsorship will obviously allow Spy to “activate” on site with all the Aspen locals who crowd the base lodge to catch all the action. The games begin tomorrow (on cable) with the snowboard street final. (Do people still have cable?) Follow the jump for the official word. [click to continue…]
by The Editors on January 25, 2012
Yes, it’s another full part from Rip Curl’s The Gum Movie, but Janne Lipsanen is good. Check it.
by The Editors on January 24, 2012
Transworld Media announced today that it has promoted former Director of Video and Photography Nick Hamilton to the position of Content Director of Transworld Snowboarding Magazine.
TransWorld Media’s Editorial Director Rob Campbell commented, “There are few people in this industry who have the kind of professionalism and aptitude for understanding the ‘big picture’ like Nick does. From conceptualization to execution, he can make it all happen.”
Hamilton is apparently ready for the task (be it with a somewhat smaller staff after the exit of editor Annie Fast at the end of 2011).
“I am very excited for this opportunity and am ready to take on new challenges as we continue to expand our brand,” Hamilton said. “It is really important for us as a media company to adapt to change constantly, because in this new digital world, nothing stays the same for very long.”
Follow the jump for the official word. [click to continue…]
by The Editors on January 23, 2012
At Holden the Polaroid Instant Camera is not dead yet thanks to a collaboration with The Impossible Project To Save Instant Photography.
Holden is proud to support Impossible on their mission to bring analog instant photography back to life by offering limited edition Holden X Impossible camera kits, which will include a Holden customized and refurbished vintage SX-70 Polaroid camera, Holden X Tanner Goods leather camera case, and custom Holden X Impossible co-produced instant film and filter presented in a custom wooden box.
But all that retro goodness isn’t all. Holden has also lined up 10 “well-known” photographers to use Impossible film and shoot the things they shoot, then those images will be collected into a traveling exhibition and shown around the world, and more importantly at Art Basel Miami Beach. For more info follow the jump. [click to continue…]
by The Editors on January 23, 2012
Don’t think that action sports aren’t diving headfirst into a celebri-orgy at the Sundance Film Festival in Park City, Utah rolling this week. No, no, no. They were out in full force for the the Oakley Learn to Ride Powered by AT&T. This next paragraph pretty much sums up the mood of the entire event:
After drinking a Muscle Milk in the lounge area for some pre-ride protein, Sal Masekela was joined on the slopes by pro snowboarding pals Danny Kass and The Dingo. “Actors have always wanted to be athletes and athletes have always wanted to be actors. There’s a big mutual admiration in society, and Sundance is the perfect place to test that and put it together,” said Masekela. “I see Danny Kass and Lil Jon, and you would think that they grew up in the same hood. That’s how close they’ve gotten through snowboarding.”
And they weren’t alone. Skater Lauren Perkins and surfer Erica Hosseini also got in on the action with a crew of celebrities (some of which we’ve even heard of). Okay, on the count of three everyone keep your celebrity brand rolling for another day: 1, 2, . . . .Which reminds us: where was Todd Richards in all this? Oh, that’s right. He was webcasting from his garage.
by The Editors on January 23, 2012
Bonfire’s Amy Eichner has been promoted to the position of Product Line Manager for the brand and Kevin Stevenson is now Marketing Manager of both Bonfire and Salomon.
Brad Steward, Head of Action Sports at Amer commented on both of the appointments, “Amy and Kevin make this all so easy. Great riders, great concept and idea people—I now have the dream team, 2-headed monster, sonic fist of doom, to unleash on marketing and communication.”
For more on Amy and Kevin and exactly what they’ll be doing in their new positions, follow the jump. [click to continue…]
by The Editors on January 23, 2012
Tonight, (Monday, Janaury 23, 2012) Bryan Iguchi will be at D&E in Aspen, Colorado for stop two of his A Back Country Awareness Tour. Over the next month The Guch will be visiting eight shops in the west to discuss back country snowboarding and the safety issues that go along with it. As Iguchi says:
To be honest my pursuit of pow hasn’t been all fun and games, I’ve had to endure a lot of harsh situations, extreme cold, frostbite, I’ve been lost overnight in wilderness with no food, water or shelter and have lived my worst nightmare suffering the painful loss of a few friends. . . I’m not trying to scare you but I think it’s important to understand the risks of backcountry riding and how to go about it as safely as possible. The mountains must be treated with respect and I hope to give you some insight of how to be more prepared in the mountains. This tour is set up as a casual “shop talk” designed to bring basic awareness to riders who are new to the backcountry and want to learn how to do it safely.”
Knowledge is power. The tour rolls through Colorado, British Columbia, Washington, and Oregon. Check in with Iguchi if you have the chance. Click the image above for all the details.
by The Editors on January 23, 2012
A 34-year-old snowboarder from England reportedly died last Tuesday (January 17, 2011) after hitting either a tree or a sign post at Lake Tahoe’s Heavenly Mountain Resort, according to a story on MyNews4.com.
Officials say he went off the California trail at the intersection of Tamarack return and hit either a tree or sign pole. Ski patrollers attempted to save the victim from England but he passed away before arriving at Barton Memorial Hospital.
The snowboarder was wearing a helmet at the time of his crash.
[Link: MyNews4]
by The Editors on January 23, 2012
The Vans Bowl-A-Rama returns to Australia’s Bondi Beach for the eighth years as largest concrete skateboarding event in the Southern Hemisphere kicks off on February 21, 2012.
In its eighth year, the event boasts a four day line up of skateboarding infused cultural activities in the lead up to the competition on Saturday 25th of February in which crowds will witness the most impressive line up of skate talent battle it out for an overall prize pool of $80,000 – the biggest prize pool yet. . . “We’re thrilled to be able to announce a 25% increase in the overall prize purse this year,” comments Co-Founder, skatepark designer, and skater Chad Ford. “It’s something we will try and continue to do every year in order to look after and foster the talent within this growing sport.”
Follow the jump for more info or click here to catch it live and online in late February. [click to continue…]
by The Editors on January 23, 2012
The Winter X Games hype is beginning to build and Spy Optic is apparently in on the program as the title eyewear sponsor of Winter X Games 2012.
